As Israel’s Spokesperson at the United Nations, I served on the front lines of many crises filled with tragedy. Operation Cast Lead, the Gaza Flotilla, the Itamar murders, the campaign to bring back Gilad Schalit – in each of those moments, I had to act as a professional, walling off my emotions so that I could operate efficiently – and take care of the task at hand.

At the UN, there was no time to feel. Just to act.

On Friday afternoon, I found myself in a different position. This time, tragedy struck Israel – and I had no statement to prepare for the Security Council, no reporters that I needed to call, no members of my team to whip into action. Instead, I felt the tragedy like all other Israelis – like all other moms. My heart broke. A pit welled up in my stomach. My thoughts turned to the parents.

Then, the grassroots campaigns begin. The truth is pretty simple: there is not much the average person can do to help bring back Naftali, Gilad, and Eyal. The #BringBackOurBoys campaign isn’t likely to change the calculations of terrorists. Writing a blog post about how I feel as an Israeli mom watching the tragedy won’t bring back our boys.

Israelis and Jews are people of action. We need to feel that we are making an impact – some way, somehow. We take action not only for the families and their three precious boys — we act also, in some ways, for ourselves.

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So join us and take action right now. We need your help in compiling a book of photos, messages, and words of encouragement to present to the boys’ parents: Racheli & Avi Frenkel, Bat Galim & Ofir Shaar, and Iris & Ori Yifrach. The parents need our support and we need a way to help.

See more here:

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