Last week, a Coca Cola commercial aired during the Super Bowl, which stirred upon a lot of controversy. It had less to do with language but more to do with what it is about the American culture that makes America so strong. People from all over the world coming together to integrate into a unifying way of life. They rejoice in diversity, but excel in our ability to feel each other as one.
Part of this oneness means being able to understand each other, and to build a pluralistic society much greater than the some of our parts. This is not the first time Coca Cola has been trying to get us all to sing in perfect harmony. There is depth in the combination of our global languages, fitting for a global brand that is as much at home in Arabia as in Israel. The strength comes from our diversity; our oneness comes a common dream, where ideas, cultures, and visions flow together. Sometimes, I believe we should allow the global brands run our countries. Or at least take lessons from their marketing. Thinking local but acting global: What a concept.
A big opportunity for the Coca Cola brand to bring about world peace!
in the late 1960’s the flower children generation were amongst the first to feel this cultural warming. This was when Joni Michell wrote “Back to the Garden”
Almost fifty years later, many of us still feel like stardust, still looking for our way back to the Garden and caught in the devil’s bargain: scapegoating, hatred, reactive hatred, racism, and worst.
One brand, one goal: Peace between Israel and her neighbors Helping to stream eight billion thirsty desires back to the garden.
Perhaps an opportunity for an Apple Coke!