Criminal lawyer asks did I mention I am Jewish?

In the category of not-serious – but will leave you laughing…or scratching your head, watch this advertisement from Daniel Muessig, a Pittsburgh criminal lawyer:

Yes, the man who says “I may have a law degree, but I think like a criminal” is a real lawyer. In a subsequent interview, he defends the spot, and says ‘It’s a send-up of the cartoonishly amoral Jewish criminal defense attorney.” Rewatch the ad – and you will see there are dreidels on his desk throughout it. And of course, at the end, he says “Did I mention I am Jewish.”  For, of course, criminals need to have Jewish lawyers.

Slate magazine described it as “the most honest advertisement for legal services that the Internet has ever seen.” Having represented countless criminal defense attorneys at my PR firm, I can advise that very few of them are conventional. They are indeed characters – but none would sanction an ad like this.

It was funny – and will get him some business.

About the Author
Ronn Torossian is the Founder, President & Chief Executive Officer of 5WPR. Headquartered in New York City, the firm is one of the 25 largest independent public relations firms in the United States. 5WPR has been named “PR Agency of the Year” by the American Business Awards; and Ronn Torossian is the winner of the Silver Stevie Communications, Investor Relations, and PR Executive of the Year of the Year Award by the American Business Awards. Ronn’s book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” received rave reviews. He is a member of the prestigious Young Presidents Organization (YPO) and is an active board member of a number of non-profit organizations. Ronn Torossian is a frequently sought after communications expert, often appearing on FOX News, CNBC, Huffington Post, Time Magazine, and other major media outlets. He resides on the Upper West Side of Manhattan with his family. Email: rtorossian@5wpr.com Facebook: Ronn's Facebook Twitter: Ronn's Twitter Page
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