US Secretary of State John Kerry has clearly stated that Israel “has every right in the world to defend itself” against Hamas rocket attacks from Gaza.

That’s all that counts: crystal-clear acknowledgement that no nation on earth should be asked to sit quietly while 1800 rockets rain down on its cities in just 12 days.

No nation should be asked to act “proportionately” to these rockets – because acting “proportionately” would require Israel to deliberately fire 1800 rockets at civilian population centres in Gaza while ignoring Hamas military targets. The democracy and the human rights beacon that is Israel is neither capable of nor prepared to behave in this atrocious fashion – that kind of vicious behaviour is left to its Palestinian Arab “partners for peace”. And to the other Arab regimes in its neighbourhood, in Syria, Lebanon, Iraq, Yemen and more.

More than that: acting “proportionately” would require Israel to deliberately fire 14,000 missiles at exclusively civilian targets in Gaza over a period of 9 years. Again, the democracy and human rights beacon that is Israel is incapable of such atrocities. Thankfully.

Sympathy for the Palestinian Arabs who are suffering as a result of Hamas’s deliberately genocidal abuse of its own citizens is entirely justified, but their situation is nothing to do with Israel – anyone who is upset by these horrific images should address their concerns to the people behind the human rights abuse: Hamas.

And only Hamas.

These vulgar, “telegenic” images are exactly what Hamas wants the world to see as part of its PR campaign to terrorise Jews with impunity while shackling its Jewish victims’ ability to respond – by harnessing world opinion.

What Hamas DOESN’T want is for the world to acknowledge the simple truth: that Hamas and Hamas alone bears full responsibility for the carnage.

Because it’s all so absurdly simple: if you really care for your citizens’ wellbeing then you don’t deliberately put them in harm’s way by firing missiles at Israeli civilians from within Gaza’s civilian areas. And above all: you don’t start a war after stealing all the internationally donated concrete, tens of thousands of tonnes of the material, to build terror tunnels and not one (1) single bomb shelter for your own civilians.

The Hamas strategy is cynical, manipulative, grotesque and viciously cruel, to Israelis and Gaza Arabs alike.

It would take a special kind of deliberate blindness and deafness not to appreciate that Hamas is thus engaged in a nasty propaganda war the like of which the world has never previously seen.

It’s so obvious even the EU’s Catherine Ashton and the UN’s Ban Ki-Moon ought to be able to understand what is going on, and accordingly allow Israel to finish the job once and for all.

The job of removing Hamas from a position of power in Gaza so the citizens of Gaza can finally live normal lives.