Over the last three years, I have been tracking Barak Hachamov and learning from him about his vision for making the mobile/social/video-enabled Internet more social, more engaging, and just plain more fun.

Barak and his team are at it again with a really cool, new app.

Imagine sharing a special moment on video with friends and family and then seeing the reactions of those you shared – all on your smartphone.

Welcome to the age of, and the app named, Reaction.

In this new age of participatory media, ­ all viewers are able to participate in the video content.  The app was designed for both content creators as well as the audience in a way where both are able to interact and engage with each other.

There are six basic facial expressions, happy, angry, sad, surprised, fearful and disgusted.

With Reactions, not only can you experience all the different flavors of these expressions, but you can listen to what the viewers have to say.

It allows people to partake in videos, be seen and become a significant part of the content.

For Consumers, Content Creators, and Brands….

Birthday parties, weddings, family events are perfect for this app.  I can see content creators and brands using this type of innovation as a way to engage with their followers/fans.

Reactions gives you the experience and feeling of being on stage and seeing your friends, your family, and yes — your audiences’ real reactions.

For the first time they can see their fans as well as how their fans really react to their content.

How does it work?

As the audience your reaction becomes your feedback and changes the way you interact with others through social media. In Reactions, by having your reaction automatically recorded to a video, you unlock others’ reactions to the same video!

Reaction is the new “like.”

A reaction is a “ like” with depth and is no longer just a mere thumbs up or thumbs down. ​

“Liking and commenting are important in social media, however, these are computer-­like ways of expressing oneself. Reactions tries to mimic human interaction, as the way you say something, the facial expressions and tones used ­ are priceless, and are missing from the way we live and share our digital life today,” observed Barak.

Now on the App Store…

You can get Reaction here today, on the App store.

Give it a try and let me know what kind of reaction you get!