Israel public relations: Dumb and dumber

Owning one of the 25 largest Public Relations agencies in the US, I watch Israel’s PR machine and media reports with a close eye. Same random musings:

  • The French Supreme Court acquittal of Dr. Yehuda David, an Israeli physician who was accused of slandering a Palestinian man who claimed he was injured by the Israeli Defense Forces was largely ignored by the mainstream media – the same mainstream media who championed the claims of the Palestinian man, Jamal al-Dura, and his 12-year-old son Mohammed who were the symbol of the second intifada. Prime Minister Binyamin Netanyahu said that Dr. David’s victory in court is an Israeli victory over “Palestinian propaganda’s long tale of lies” – now wouldn’t it be great if mainstream media would actually recognize it?
    • Netanyahu celebrated this PR hero at yesterday’s weekly cabinet meeting and thanked him for what he said was his noble fight “on the public diplomacy battlefield in the great battle for the truth.” Netanyahu also called David, a French immigrant, an “Israeli hero.”
  • Media reports in Israel proudly had Public Diplomacy Minister Yuli Edelstein proclaim that his Ministry plans to send 100 Israelis from different sectors in society abroad to represent and defend the state during Israel Apartheid Week. The participants of the  “Faces of Israel” mission have “undergone several weeks of training in the Public Diplomacy Ministry.” WOW – a few whole weeks? Could one imagine Israel sending lawyers, doctors or IT experts who have a few weeks of training? Israel is in a war – and communications today is a part of that war, and Israel needs to do a much better job of managing crisis public relations to be effective.  A few weeks doesn’t make a PR expert who can defend, or speak for a country. Absurd.
  • Excellent commentary on Israel’s PR on a Christian blog – http://www.christianmessenger.in/4-reasons-why-israels-pr-is-ineffective/ “there are few reasons why Israel or Israelis should have to apologize or be embarrassed for anything. Except their PR!” I agree.

Ronn Torossian is CEO of 5WPR, a leading NY PR Agency, and author of PR book “For Immediate Release.”

About the Author
Ronn Torossian is the Founder, President & Chief Executive Officer of 5WPR. Headquartered in New York City, the firm is one of the 25 largest independent public relations firms in the United States. 5WPR has been named “PR Agency of the Year” by the American Business Awards; and Ronn Torossian is the winner of the Silver Stevie Communications, Investor Relations, and PR Executive of the Year of the Year Award by the American Business Awards. Ronn’s book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” received rave reviews. He is a member of the prestigious Young Presidents Organization (YPO) and is an active board member of a number of non-profit organizations. Ronn Torossian is a frequently sought after communications expert, often appearing on FOX News, CNBC, Huffington Post, Time Magazine, and other major media outlets. He resides on the Upper West Side of Manhattan with his family. Email: rtorossian@5wpr.com Facebook: Ronn's Facebook Twitter: Ronn's Twitter Page
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