My adventure in Israel continues with my engagement for Rackspace Hosting’s Startup and developer+ program.  In this post I write about a chance meeting with Rap Star, Kosha DIllz, where he shares his pearls of wisdom on startup success… be sure to watch the whole video in its entirety, for it also includes an exclusive rap jingle made just for The Times of Israel.

I’ve huge fan of Rap artist, Kosha Dillz for many years.

I initially met him when he took part in Jeff Pulver’s #140Characters events at the 92nd Street Y in New York.

Kosha not only spoke at Jeff’s events, he brought the house down with joy and great vibes. When we’d break for lunch, most of the audience stayed in the house – to be in the house with Kosha.

Kosha is a startup in his own right. He’s got a brand. He sells music, merchandise and also does custom song productions for tech companies. Call it a new form of  culture building in modern, socially engaged startup world.

A Family of Entrepreneurs

Kosha’s Father owns PAK Manufacturing, a handheld surgical instruments manufacturer.

His middle brother, Zach Even-Esh, is best know for his site Underground StrengthCoach.com, using old school, hard core, training methods with everything from Russian kettle bells to sandbag squatting. He’s got a best selling book on Amazon which you can buy here.

His older brother, Elon, has a site called Shomer360.com, focused on self-defense techniques for the Torah-observant community.  In other words, he teaches Rabbis and Yeshiva students how to kick some tuchis

This week, Kosha was in Israel for the Third Annaul TuneInTLV Festival where he was one of the international guests of Oleh Records’ Jeremy Hulsh, along with keynote speaker, legendary co-founder of Sire Records’, Seymour Stein, Billboard Magazine’s Shirley Halperin, and Rich Goodstone of Superfly Presents, the creators of the legendary Bonnaroo Music and Arts Festival and Outside Lands.

Have look and a serious listen to what Kosha has to say about startup success – including the very notion that you should just get going and startup.

As Kosha says, “….one of the most important things for a startup to do…is just start…”

Be sure to connect with Kosha on twitter, Facebook, YouTube, and his merchandise and digital store.