So, on August 23, 2012, at precisely 10:00 p.m. Jerusalem time, a picture of two firm, round, and absolutely delicious-looking posteriors appeared on the The Times of Israel’s Facebook feed.

(Photo credit: YouTube screen grab)

No, it wasn’t a glitch on Facebook.

And no, the Director of Social Media wasn’t drunk (ahem).

Nor was it the work of Saudi hackers (Because the ToI tech team is waaaaay too badass to ever let that kind of thing happen).

It was part of an ad campaign to get people to get their asses in gear and get a colonoscopy.

Cute, right?

But here’s the thing: The comments underneath the picture and article link were rife with rancor.

Seriously, what a bunch of tight asses.

In fact, one person even went tattling to Mark Zuckerberg:

This is sickening and am reporting as spam–no morals what so ever.

And evidently Mark and his hoodie-henchmen listened, because the post on Facebook has since been unceremoniously banished to Facebook jail with all the pictures of breastfeeding mothers. (Please do not get me started on that one.)

But the good news is the image and article continue to raise awareness. And that’s what matters.

The bad news is there are some seriously ass-backward people in this world.

Let me break it down for you:

The Times of Israel posts articles about an Arab teen getting the shit kicked out of him by Israeli children who show no remorse for their brutality. And no one says “this is sickening.”

The Times of Israel posts articles about rockets hurtling toward Ashdod from our cousins in Gaza — rockets aimed at city centers where children play on swings and old people sit on benches and feed pigeons, where men and women just like us drink hafuch and go to work and plan for a tomorrow that might not come if Hamas has its way. And no one says “this is sickening.”

The Times of Israel posts articles about civilians getting slaughtered in Aleppo, about some manyak in Netanya who runs over three people and keeps on driving, about how six out of 10 Jerusalem high-school students will not graduate. And no one says “this is sickening.”

But two tuchuses — no less clad than anything you’ll ever see on a beach in Tel Aviv or on “Chai B’La La Land,” for that matter (oh come on, I can’t be the only one watching, right?) — stir up more ire than the threat of nuclear annihilation at the hands of the Iranians?

Now that is sickening.

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