It kind of happened by accident. Doesn’t it sound awesome?

It all began when I was invited to cover the Globes event last week in Tel Aviv, The Israel Business Conference 2014. I ended up bringing a TV crew with me and I am so happy I did.

While everyone was eating, networking and participating in the regular schedule, we set up a red carpet type of situation in the middle of everything and started interviewing the VIP’s that attended in English. Apart from the CEO’s, there were Israel-Asia fellows that are studying here and also some really nice American students who we spent a lot of time talking to. Plus one beautiful volunteer soldier. Toward the end we kind of took over the beautiful Teva booth at the end of the hall and they were very nice about it.

I knew people would be very focused on all the innovation we have here but our goal was to get them talking about Israel, and not in the usual way.

These are some of the themes we talked about:

What Makes Israel Special?

… Yes of course Israel’s achievements in high tech are well documented, but beyond the innovation – what is it that makes Israel so special? Why is the entire world always focused on us?

Growing Anti-Semitism

Why do you think there is so much focus on the Jews? Why are we being targeted? What does the world want from us?  Did you ever hear the term – to be a light unto the nations? Do you think we have a special role? Do you have an idea what that is?

Global Crisis

Everyone is trying to act normal but clearly there is something very wrong with the world today – the social gaps – the escalating terror – climate issues – unemployment and so many homeless people … what do you think can be done to reverse this downward spiral?

As you can see we tried to talk about some very serious subjects but when I looked over the footage I was very surprised to see people speaking so emotionally about Israel; what it means to them, how safe they feel here and what a great place it is to come do business. The greatest part was that they all enjoyed the interview so much and said it was a really uplifting experience for them. One very important Chairman told me he can’t wait to show it to his wife his interview, and I know the others that participated are really looking forward to seeing the result.

So instead of just throwing a few clips together, I’m taking one of my best directors and turning the incredible footage into a short movie about Israel.

If you want to be involved in this project in any way please be in touch. We could use a sponsor to cover the director’s fee in Toronto. My team is looking forward to interviewing more people at other events so please don’t hesitate to invite us to your event.  We can bring people that speak Chinese, French, or any other language.

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