Before I joined Ruder Finn Israel, (now Finn Partners Israel), I was a business, technology and economics correspondent at The Jerusalem Post. I started at the paper a week or so before Purim and the very first article I wrote was about how many oznei haman, or hamantashen, Israelis were expected to eat over the course of the holiday.
I don’t know what the number is now, but in 2007 — wait for it — Israelis consumed a staggering 23 million of the three-cornered treats, with sales reaching more than NIS 31 million. The new flavor on the block back in 2007 was coffee, and a kilo (approximately 2 lbs) cost anywhere between 26 and 35 shekel. 2007 also marked the introduction of the “mini-hamantash” – weighing in at about 10 grams less than its bigger brothers and sisters.
As any journalist can attest, his or her first byline, no matter the subject, is always going to be memorable. The first time I saw my name in print as an employee at The Jerusalem Post, I was writing about triangular cookies, but as you see from the details I recall, it was still very exciting and meaningful.
During my time at the paper, nothing compared to the thrill of seeing my work and my name in the paper that first time – I will never forget it.
Well, here we are, five years later, but only a couple weeks before Purim, and I am once again writing my first piece for a great news outlet. While this is more of a “get to know you” entry, my blog on The Times of Israel is going to regularly focus on what I know best – tech news coming out of Israel. Whether it’s taking a look at the technology being developed by exciting start-ups, analyzing announcements, acquisitions or mergers at established companies, or exploring trends that Israeli companies are contributing to or leading, I will try to present an angle that is refreshing and new.
My next post will most likely focus on some of the new technologies that will be on display at next week’s Mobile World Congress in Barcelona, a show that will be attended by some 150 Israeli companies. If you have any suggestions for future posts, I would love to hear them. Please feel free to email me at firstname.lastname@example.org. Looking forward to hearing from you!