5 Marketing Tools That Everyone Should Be Using (Yes, Everyone)

Since I began my career as a social media + content marketing specialist, I’ve come across a lot of platforms, tools and resources that got me thinking, “Uhhh, why didn’t I know about this in college?!” No joke, a lot of them are straight up lifesavers.

Yes, these tools have made me a much better marketer, but I’ve also found myself recommending them to academics, financial consultants, lawyers, techies, medical students, Olim Chadashim and Jewish non-profit professionals. Point is, even if you’re not within a product’s target audience, it doesn’t mean you can’t find value in it. I hope these recommendations can benefit you as well.


Whether you’re a freelancer, a manager or a student, Asana is incredible for task management and group organization. It allows you to organize your to-do lists, create “projects” for different subjects, prioritize assignments and tag other people so that everyone knows what they’re responsible for. You can also have different teams within your account, so one team can be just for you, and another can be a study group with 15 people in it. And most importantly, when you complete a task on your to-do list, a unicorn flies across your screen (seriously). Desktop and mobile-friendly, Asana has changed the game for me and my organization skills.



Renoun, where have you been all my life? If you’re someone who loves seeing the most epic content without the annoyance of ads and other junk, Renoun is for you. In a fun and engaging way (similar to the euphoria you get from Pinterest), Renoun allows you to sort through content by subject, popularity, date of publication, publisher, influencer and more. It’s similar to BuzzSumo, except BuzzSumo costs hundreds of dollars and Renoun is completely free (why anyone would pay for BuzzSumo now is beyond me). They’re soon coming out with new features such as “boards” where you can organize your bookmarked content by subject, and a section to add your own content and get it published on their blog or a publication of your choosing. It’s truly made my life as a marketer and a human so much easier.

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Facebook Mentions

It surprises me how many people still don’t know about Facebook Mentions, which launched last summer. Essentially, FM is a place for influencers to live broadcast to their fans and create an authentic online presence in real-time. Similar to Periscope (which is also awesome), this has been a great way for me to stay up-to-date with celebrities and influencers who I admire, like as Gary Vaynerchuck. If you don’t know Gary, check him out on YouTube and get ready to have your mind blown.


Boomerang for Gmail

This one isn’t particularly “sexy”, but it’s helped me a ton with email scheduling and planning. Say you have a bunch of important emails to send to your co-workers, but it’s a Friday and you don’t want to send them out right before the weekend (because everyone will hate you, obviously). Instead of running the risk of forgetting to send them and leaving them in your Drafts folder, just schedule them to go out on Monday morning instead. Boomerang not only saves me time but a ton of stress as well.



Oh Canva, if only you were a human and I could marry you. (Too weird?) Canva, a free graphic design tool, is a lifesaver for anyone trying to make something look good, from creating a Facebook post, to business cards, to blog graphics to a birthday invitation. It’s insanely user friendly and you don’t need any previous design experience to work with it. Better yet, the majority of its functions are completely free (they charge a dollar for their fancy images, so you better start saving up).


Well, there you have it. Hope these tools make your life a little bit easier!

About the Author
Lena Elkins is a Millennial Business Coach and the host of the popular Facebook group, Millennial Go-Getters. Lena teachers her community of over 15,000 Gen-Y entrepreneurs how to strategize, launch, and scale 6-figure online businesses. Originally from the San Francisco By Area, Lena now lives in Tel Aviv.
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