A Social Communications Guide to the OurCrowd #OCGlobal — Global Investor Summit

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Onsite, or from afar, here’s some handy tips on how to leverage the power of the social web to tune in, connect, and engage with a very unique community that changing the world of investing and creating some pretty cool companies at the same time.

On December 9 and 10, 700 lucky people are converging on Jerusalem for what I believe not only represents the future of investing and funding new companies, but also in its own right is a very unique social communications experiment.

By it’s name, the OurCrowd Global Investor Summit, there will be all the speakers, the cool companies, the amazing food (hey -this is Israel after all), and some great insights from the likes of the Mayor of Jerusalem and many other thought leaders doing cool and amazing things.

But there’s something deeper going on here that makes it this an event to take part in, or to watch from afar.

When I think of the term “crowdfunding,” I get the thing about “the crowd.”

I get the thing about people coming together and supporting a product, creative project or social cause on platforms like Kickstarter or Indiegogo, but you have to remember that this is an equity-based crowdfunding platform — one that has grown to the largest of its kind in the world.

I believe what we are about to see in the next two days is something that could re-set the law of physics of how something that’s still in its infancy — crowdfunding — is taking on some new ways of human behavior.

I believe that Jon Medved and his team are creating something that goes beyond “crowdfunding.”

I believe it’s something I would call perpetual crowdfunding; a phenomena based not only on capital equity ( i.e. the money you invest in your favorite company or companies), but one of social equity.

Simply put, the more you are socially engaged and the more connect with the OurCrowd community, its companies, its founders and your co-investors, the greater the value of your social equity increases.

And social equity is not just about posting or sharing content.

It is, for the most part, it’s about listening.

It’s about tuning in. And following and sharing your stories with the #OCGlobal hashtag.

It’s about discovering nuggets of insights from the people involved in the OurCrowd ecosystem on a day to day basis, and the community on the periphery.

As an investor, you may not be involved in the day to day operations of a particular company (or companies) you have invested in, but listening in on various social channels will give you a bird’s eye — or rather a mind’s eye into what is on the minds of your companies.

It is the social equity part that intrigues me the most, and if you are you here for the summit in person, or watching from afar, I would encourage you to become part of the social conversation that will emerge over the next two days.

Here’s some suggestions on how to do this.

  1. Be sure your LinkedIn profile is up to date.

Now this may seem like common sense, but when you come to the conference you want to make sure that your profile is not only up to date, but that you write a description that includes why you are here, what you are looking for and how you can add value to the OurCrowd ecosystem.

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Make it a point to swap a business card, and give LinkedIn member, and OurCrowd’s Global Director of Investor Relations, Asher Abraham, a big hand shake and a hug. Show him some love. And get connected with Asher.

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Ever met the awesomeness of awesome, Audrey Jacobs?

She sorta rules the American Continent, so if you are from the U.S. of A., you should absolutely connect with her here and then ask her about how many bottles of Scotch she managed to bring over from the U.S. ☺


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I am a big fan of  Prescott Watson. He’s running the Internship Program and takes on special projects before someone even thinks them up.

There’s a lot you can learn from him, and this guy is like all over the place, traveling the world, and totally engaged online.

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Zack Miller is also a contributor to Forbes — where he covers Israeli high tech from an investor’s point of view. A media empire in his own right, Zack is well, uh… he’s a content monster.

In a good way.

And he’s really nice guy.

I suppose I could go and on here, but I hope you get the point. LinkedIn is a great place to connect, and just get started on your social media equity investment in OurCrowd.

Be sure to also follow him on Medium.

2. If you are not on Twitter, join.

Twitter is one of the best research tools ever.

And while I am active on twitter, I spend quite a bit of time doing research and discovering what’s new.

As a start, go to, and type in #CrowdFunding or @OurCrowd, or Jon Medved. You’ll see who’s sharing content, providing insights, or just expressing what they are seeing.

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Now try this: check out one of the OurCrowd companies on their respective twitter feeds.


I think SocialBicycles’ twitter feed is pretty neato.

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Boatbound’s twitter feed makes me want to try out a whole new way to discover the high (ok… the lower) seas.

Oh — if you want to keep on on the coolest and easiest way to design and building your own web site — no design or coding required — tune into Webydo’s twitter feed.

Bingo — you get real time input and a sense of what a company you have an interest in, or one that you are invested in.

If you’re invested in company X, then this is your opportunity to share your voice, build your network and let share the social content of your equity investment.

In doing so, you now not only have financial stake in your company, you have a social stake.

It’s a way to move your company up the value chain in awareness, help contribute to the brand, and maybe share your enthusiam with the comapny to other who might be qualified to invest.

3. I assume (but never assume) you are on Facebook. Here’s how to expand its power and functionality.

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Most of us use Facebook to share our lives, connect with families and friends, express our political opinions or maybe just reveal ourselves when we are struck with a moment at a concert, a sporting event, or one your children’s milestones.

First thing you should do is to like and join and like the OurCrowd Facebook group. It’s also a great way to share the OurCrowd story for your friends on Facebook.

Next, make sure you friend the companies and the wonderful people who are part of each company.

Follow them, wish them a happy birthday, send them some love once in a while and express your gratitude for what they are doing and how they are transforming the world.

OurCrowd Is About Sharing

Share your enthusiasm for your investments in your OurCrowd companies with your friends — remember they have to be a qualified investor to take part.

When there’s news about a company that you are part of, share.

  • Got friends in the shipping space? Share Freightos.
  • Do you know folks who care about saving on energy costs? Be an Ambassador for EnVerid.
  • Do you care about CyberSecurity — something that touches everyone and every business in the world? Be a ninja for FireBlade.

Ok. So you get the picture.

But wait. There’s more…

4. Instagram is a great way to shoot wonderful photos and instantly broadcast them on your social networks.

If you are not on Instagram, download it for free and start add a touch of photography to your social communications.

I’m on it and hope you’ll follow me, so I can follow you back.

When you are at the summit, take pictures. Get in selfie mode. Grad a photo with one of the founders of the OurCrowd companies and show them some love.

Be sure to connect your Instagram account to your Facebook and Twitter accounts so you can instantly broadcast and engage with the OurCrowd community.

5. ZULA — Be part of something special.

OurCrowd company, ZULA, will do you good in two-ways: first of all, whether or not that you are invested in ZULA, it’s an OurCrowd company. Second, if you are into group communications, download ZULA from the AppStore and give it a whirl.

6. Be sure to follow and use the #OCGlobal hashtag.

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If you have a smart phone, you have an incredibly powerful communications and listening tool.

Give some of what I am recommending a test drive during the summit.

You might be delighted at what could happen, when you allow for the magic and serendipity of connecting and sharing in new ways.

Thanks for reading…and see you at the Summit!


About the Author
Alan Weinkrantz is a Tech PR / Startup Communications advisor to Israeli and U.S. companies, and is the Brand Ambassador and Senior Advisor for James Brehm & Associates, one of the leading IoT (Internet of Things) strategy and consulting firms.
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