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Dalia M. Cohen
Editor

AI-Powered Videos Boost Social Media Impact Despite Security Risks

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In the world of social media, we learn something new every day; content creation methods, the bonds established with audiences, and the opportunities technology offers us are constantly changing. Recently, one thing in particular has caught my attention: the evolution of video creation.

It’s truly fascinating to see how content creation has transformed since the rise of platforms like YouTube, TikTok, and Instagram. It’s no longer just about talking in front of a camera or spending hours editing; the integration of artificial intelligence into this area has elevated video content production to an entirely new level. Observing where this transformation is headed provides a lot of clues about the future of social media.

Artificial intelligence is reshaping the video production process with a speed and ease that was unimaginable just a few years ago. Tasks that once required hours of work with professional video editing software can now be completed in just a few minutes, thanks to AI tools. Effects, transitions, and even the narrative structure of videos can be created with virtually no effort from the user. These kinds of innovations provide a significant advantage, especially on platforms like TikTok and Instagram, which are centered around rapid consumption.

“The integration of AI in video creation is not just about efficiency; it’s about democratizing content production,” says Alex Groberman, the founder of one of the most well-known SEO companies in the United States and an AI entrepreneur. “We’re witnessing a paradigm shift where creativity is no longer bottlenecked by technical skills, and in many ways Israeli companies are leading the charge. This revolution is particularly crucial for short-form content, where rapid ideation and execution are key to staying relevant in the fast-paced world of social media.”

AI-powered video applications and platforms have recently been providing great convenience to content creators. Leading the way are applications like “Pictory” and “Synthesia,” which allow users to create videos simply by entering text. Pictory enables users to quickly generate video content from a text or blog post, while Synthesia allows the creation of professional-looking, avatar-supported videos in any language. In addition, an Israel-based platform called “Magisto” provides AI-supported video editing solutions, making complex editing processes possible in just a few simple steps. These applications have become indispensable tools for those who want to create fast and effective content on social media platforms. Similarly, another Israeli startup, “Wibbitz,” helps users convert text into short and dynamic video content automatically, thereby speeding up the social media content creation process.

Another AI-powered platform, named “Make It Quick,” facilitates content creation by generating automated short-form videos for TikTok, Instagram, and YouTube. It utilizes advanced AI models to deliver engaging, complete videos in the process. This application integrates advanced AI models for natural language processing, image generation, and voice synthesis with cloud-based video processing to quickly deliver high-quality, customized video content.


Although these AI-powered video applications offer impressive capabilities, they also bring some security concerns along with them. Automatic video production and deepfake technologies can open the door for malicious use. For instance, some AI tools can be used for misinformation or manipulation, which raises concerns about access to reliable information. However, many countries and initiatives aware of such risks are trying to take precautions in these areas. For example, Israel is taking pioneering steps not only in developing AI technologies but also in ensuring their security. Projects promoting the safe use of AI and the establishment of ethical guidelines can contribute to the responsible proliferation of these tools. Ultimately, how technology is used depends on human factors, and it is our shared responsibility to ensure that these innovations brought by AI are adopted in a healthy and secure way.

In conclusion, AI-powered video applications are creating a delightful impact in the world of social media, and it is genuinely exciting to see where this transformation will lead. Of course, this rapid evolution also brings some risks, and both users and developers need to take responsibility in this regard. As technology progresses, it is crucial not to overlook ethical and security issues so that we can benefit from these innovations in the healthiest way possible. Once again, I must emphasize that Israel, with its projects promoting the safe and ethical use of AI technologies, sets a promising example for the future.

About the Author
Dalia Cohen has worked in magazines such as Newsweek, Fortune and TechCrunch in her editorial career. She is actively involved in many NGOs and writes articles on topics such as politics, technology and business. She is also actively working on antisemitism and women's rights.
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