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Oct 15, 2026, 10:17 AM

Your Office Line Can Forward Once. Not Twice.

Every small business in Israel knows the missed call. The phone rings while you are on a ladder, under a sink, with a patient or behind the wheel, and by the time you call back the customer has already...

Oct 12, 2026, 6:18 PM

Why Some Israelis Can’t Open Your New Link

The National Cyber Directorate's 119 hotline received about 26,500 reports in 2025, 55% more than the year before, and phishing made up 52% of them, according to the directorate's annual report. Internet providers have answered by filtering at the router....

Oct 7, 2026, 11:18 AM

Human or AI? What It Costs Not to Miss a Call

For two days in early September, people who dialed the demo number on my own company's homepage heard a recording: we can't answer right now. A setup mistake meant those calls never reached the assistant they were supposed to...

Sep 27, 2026, 1:55 PM

Your WhatsApp Bot Can Die While Your Phone Rings

Picture a typical case (a hypothetical example): a business's WhatsApp automation drops late on a Sunday night. Nobody notices. The alert waits out the quiet hours until 08:00, and ten minutes after the owner hears about it, the line...

Sep 22, 2026, 1:00 PM

The Recording Law Your Phone Isn’t Ready For

On the morning of August 26 I added two words to the opening line of a phone assistant I built and run for small Israeli businesses, Onimli. It picks up the calls they miss, asks who is calling and...

Sep 22, 2026, 12:56 PM

The Recording Law Your Phone Isn’t Ready For

On the morning of August 26 I added two words to the opening line of a phone assistant I built and run for small Israeli businesses, Onimli. It picks up the calls they miss, asks who is calling and...

Sep 9, 2026, 2:08 PM

What AI Really Hears When Israelis Call

Yesterday morning I put nine seconds of an ordinary Hebrew phone call in front of eight speech-recognition engines and asked each one the same question: what did this person just say? The sentence was nothing special: a few casual words...

Sep 6, 2026, 10:38 AM

Your WhatsApp Bot’s October Bill Is ₪0. Almost.

On Wednesday I rewrote three of my own pricing guides. Not because a competitor undercut me, but because a sentence in them — roughly, "2,000 service messages a month, free, ₪0" — was about to become false. Meta had...

Sep 1, 2026, 10:29 AM

The 11pm Patient Israeli Clinics Keep Losing

At 11 o'clock at night, somewhere in Israel, a woman with a toothache picks up her phone. She isn't calling anyone — nothing is open. She's scrolling through Google Maps, tapping on dental clinics, looking for one where she...

Aug 23, 2026, 11:23 AM

The Gap Your Bot Opens on Shabbat

Rosh Hashanah falls on Saturday, September 12 this year, and the run-up has started. Between now and Erev Yom Kippur on the 20th, every Israeli business owner running an automated WhatsApp line, an AI answering service, or a scheduled...

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About Me

Achiya Cohen is the founder of Achiya Automation, an Ashdod-based studio that builds custom WhatsApp bots and business automations for Israeli small businesses.