Adena Mark Kapon is the Founder and CEO of A to Z Events Israel, creators of spectacular milestone celebrations in Israel. Adena arranges elegant, upscale events that “combine history, archeology and glamour with an Israel vibe” for clients from the US, Europe, and Israel.
Originally from New York, Adena is an experienced strategy-maker, hardened negotiator, advisor, and confidant. She has the unique ability to bridge Western values with Israeli traditions and embodies everything that is expressed in each A to Z event. Organized and creative, down to earth with a love of magic and sparkle, Adena loves the elegance found abroad and the authentic, practical warmth of Israel.
As an olah to Israel, Adena has the patient empathy to help those who may be overwhelmed by planning a destination event in a foreign country. As a wife, mother of six, and stepmother to two, she understands the challenges and sensitivities of coordinating family at any event – particularly from abroad. Adena believes it is a privilege to be entrusted with the responsibility of bringing milestone events to life for her clients. With her experience, industry insight, and longstanding relationships with vendors and venues throughout Israel, Adena creates memorable, one-of-a-kind events in Israel. During the past year, Adena has become an expert at adapting to the ever-changing landscape of corona rules, producing highly-elegant and very personal events in smaller venues around the country.