Assaf Luxembourg, at The Blogs

Sep 14, 2021, 10:24 PM

Feelings, thoughts, words and intentions matter. But with no action, they are worth nothing. That's why I think Yom Kippur should not be "Sorry Fest", but a true moment of "Kippur", where we decide with ourselves how we will...

Sep 12, 2021, 4:01 PM

The behavioral journey from startups to companies

“We’re not a small startup” and “Look, it’s a startup” are two phrases that cannot be used together. If founders and executives want their organizations to be perceived by the market as serious companies, it’s not just about branding....

Aug 30, 2021, 2:14 PM

No ‘Shana Tova’ Newsletter for you!

Every year, towards Rosh Hashana (Jewish new year), I used to either write a blog post, or blast a greeting newsletter with a few updates from me, or both. Then, I used to call specific people and also greet...

Apr 25, 2021, 10:17 PM

Don’t Be a Startup in the ‘Startup Business’

You’re a startup. You’ve got a great idea and a working prototype. You need to raise money. You’re perfecting your pitch. You’re mapping investors, attending startup events, applying to accelerators… But you might just be wasting time and killing...

Feb 8, 2021, 7:47 PM

Why I Joined Plus972

“A crisis is a terrible thing to waste”, as the known saying goes. For me, one of the key turnouts of 2020 with the Corona crisis is joining Plus972 as a partner, and lead the opening of our office...

Jan 12, 2021, 12:07 AM

5 Marketing Moves for Fund and Asset Managers

As fund and asset managers, this is a unique time which holds key strategic opportunities to empower your reputation. Here are the top 5 strategic marketing moves you should execute before the end of the year. You probably already know...

Dec 22, 2020, 5:18 PM

Hacking your Internship in Israel

Seems like "Masa" and internship programs are back on the rise in Israel. For talented and promising young professionals coming for such programs nowadays, there could not have been a better time to "squeeze the juice" for the opportunities...

Oct 20, 2020, 1:09 AM

Of Jewish Mishna Wisdom, Simon Sinek and COVID-19

Photo: Simon Sinek, Pexels.com (cottonbro).

In this year of Corona Crisis, the immortal saying from the Jewish Mishna "know where thy came from and where you are going", together with the known "Start with Why" wisdom of the awe-inspiring Simon Sinek could not be...

Sep 14, 2020, 9:03 PM

Corona and Rosh Hashana: Of Autumn and Spring

Yes, I have a Shofar in my office. Photo: Assaf Luxembourg.

“COVID-19 is not a change agent, but an accelerant”. That’s what many business thought leaders such as Prof. Scott Galloway have been claiming all along, and what is today already a common agreement. The meaning of this statement is...

Jun 28, 2020, 1:27 PM

Becoming Unique and Valuable

How Zoë Cohen hacked her aliyah story Since starting this blog, I shared many of my thoughts about careers in the new world of work, why an entrepreneurial approach is key to survive and thrive, and how thinking like a...

About Me

Assaf is passionate about promoting business in and with Israel, helping and mentoring entrepreneurs, advising young professionals with career planning and self-fulfillment, and more. Assaf acts as a brand ambassador of Israel as 'Start-Up Nation', speaking to thousands of businessmen, investors, entrepreneurs, young professionals, students and others, both in Israel and around the world. Assaf also works as a business development and marketing consultant to Israeli start-ups and others.