Aya Achimeir is a strategic leader and communications expert with over 18 years of experience advising global brands, governments, and leaders across multiple continents, including Israel, the U.S., Africa, and Europe. Formerly the CEO of Debby Group, one of Israel’s leading PR and strategy firms, she now serves as CMO and Strategic Advisor to the Mitrelli Group, focusing on innovation and growth. Guided by the belief that growth should be smart, human, and meaningful, Aya helps individuals and organizations connect values with vision and turn purpose into progress.