David Metzler, at The Blogs

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May 1, 2023, 4:59 PM

Hidden Jewish Treasure: The Needlepoint Art of Ilana Limoni

Ilana Limoni at work on Megillat Esther in her home studio, December 2015. (Courtesy of David Metzler)

Tucked away in the serene, verdant setting of Oyster Bay on Long Island, New York, lies an undiscovered treasure trove of Jewish needlepoint art, carefully crafted over six decades. The artist behind this spiritual tapestry, Ilana Limoni, is entirely...

May 14, 2017, 12:19 PM

Swedish audacity in the Valley of Ghosts

The Swedish self-proclaimed 'first feminist government in the world' is struggling on many fronts. Double standards is one of its ailments -- liaising itself increasingly with brutal dictatorships that oppress women. This Swedish-Israeli citizen argues that if Sweden was...

May 26, 2016, 2:21 AM

Changing lives in style with Haboydem

Illustrative photo of aerial view of Jerusalem (photo credit: Nati Shohat/Flash90)

A unique nonprofit sells used clothing in Jerusalem and offers a healing path for those with mental illness

May 3, 2016, 10:44 AM

Ten years after her murder, Zita mourned and missed

When I think of Zita…. I can’t believe it’s been 10 years since I last saw her. When I think of Zita I think of a dear, good friend. I think of someone who touched the lives of many people...

Mar 4, 2016, 2:46 PM

Show me the money

One point five billion Swedish kroner. That is the sum the Swedish government has committed in aid to Palestine for 2015-2019. Currently in the midst of a Palestinian terror campaign against Israel which brutally has stolen the lives of...

Dec 10, 2015, 2:56 PM

My mind’s made up, don’t confuse me with facts

World attention is uniquely transfixed on Israel in a way that fails to compare to other conflicts around the globe. With a larger international media presence here than for any other conflict, and with more UN condemnations than any...

Dec 6, 2015, 1:50 PM

Stockholm, we have a problem

Recent statements by the Swedish Minister of Foreign affairs begs the question -- are these clumsy misunderstandings or is there really a problem with the government in Stockholm's politics with Israel? Attempts to equate the deaths of the victims of terror to those...

Nov 15, 2015, 3:42 PM

Justifying Paris

The Foreign Minister of Sweden has offered an explanation to the terrorist attacks in Paris and in doing so she justifies and inadvertently plays into the hands of the killers. Six coordinated terrorist attacks in Paris. More dead in a single act of...

Nov 11, 2015, 6:55 PM

From the sacred beaches of Normandy to the Land of Israel: Why we fight

Today is Yom Hazikaron. Well, clearly not the one we mark here in Israel, but the 11/11 one known as Remembrance Day in the countries of the Commonwealth and beyond, in memory of their soldiers who died in the...

Oct 22, 2015, 8:44 PM

Knives and swords: Cutting through Swedish double standards

Earlier today, a sword-wielding assailant attacked students and teachers at a school in the south-western town of Trollhättan in Sweden. Two people, one of them a student, have been confirmed dead; several others are injured and currently fighting for their lives. The...

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About Me

David Metzler, founder and director of AppleBay Media since 2012, is passionately dedicated to the nonprofit sector, and has a rich background in leadership roles within prominent Israeli and Jewish Diaspora organizations. A proud father of four children, David enjoys simple pleasures like smashed avocado on toast, genealogy, the feeling of cold sand on the beach, and much more of the little things life has to offer. Having resided in California, Sweden, and Australia, he has called Israel home since 2001.