Founder of the Natie Branding Agency in Tel Aviv, Eitan has been delivering international brands for over 25 years and has lived in Hong-Kong, London, Tel Aviv, New York and Boston. He created "I'm That Jew" which has been viewed over 12 million times on various platforms and has been exhibited at the ANU Museum of the Jewish People. He also gave a TEDx talk about why he created it, and more recently co-created the viral video "She's that Woman".
His clients have included Google, Apple, Facebook, YouTube, Medisafe, Nutrino and Waterlogic. He hosts the 'I'm That' podcast and has interviewed Rose McGowan, Rosanna Arquette, Rob Schwartz and William Green, amongst others. Eitan consults regularly, speaks at global conferences and has been a judge for the One Show.