Gary Wexler, at The Blogs

Sep 6, 2022, 8:46 PM

Illustrative: An Israeli at the annual Hebrew Book Week in Jerusalem, June 09, 2009. (Abir Sultan/Flash90)

Modern Hebrew keeps sprouting new words, slang, and expressions, often rooted in Talmud, signaling Israelis' adaptability -- and their sense of humor

Jan 21, 2022, 1:02 AM

Jewish organizations wasting millions on branding

So there was a public smack-down between branding studio Big Duck questioning Shalom Hartman Institute about its ties to Israel. But that uproar is a tempest in a teapot. There is a bigger issue here that no one is...

Apr 5, 2020, 1:23 PM

COVID-19’s Jewish Awakening

For the last decade, I have been gliding on the surface of the Jewish world, dipping in when I choose, but mostly floating beyond. I have stayed somewhat distant from the activist role I once poured into the organized...

May 23, 2019, 10:31 PM

Can we separate the soul of Israel from its politics?

Several of my close friends’ children who are in their late 20s and 30s — graduates of day schools; alums of Jewish camps, Israel trips and junior years abroad at Tel Aviv and Hebrew Universities; former Birthright trip leaders;...

About Me

The National Library of Israel recently established the Gary Wexler Archive, twenty years of communication and marketing materials for the Jewish world. Gary recently spent ten years as a professor in the Masters program at the USC-Annenberg School of Communication. His first profession was as a copywriter and creative director writing award winning campaigns for clients ranging from Apple to Coca Cola.

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