Itzik Yarkoni is the author of Pass the Chutzpah Please: An Israeli Outlook on Bold Business and Branding, Yarkoni is also the founder of BOMAH: The Brand of Milk&Honey, a branding firm specializing in social media and storytelling. Yarkoni has presented his storytelling workshop to over 10,000 students, start-up founders, and government officials all over the world.