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Itzik Yarkoni
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Itzik Yarkoni
The Blogs

Itzik Yarkoni

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Jun 10, 2021, 7:38 PM
American Jews, is Israel the answer to your identity crisis?
The most recent Palestinian-Israeli conflict may be over, but it continues to impact both the Middle East and people across the world — including young American Jews. Many are feeling uneasy about Israel’s actions and unsure of their own...
Sep 22, 2019, 10:57 PM
Israeli Lunch Box in the US
“Itzik, today you’re in charge of making the kids’ lunch. Kadima. Let’s go,” my wife Sarah called in Hebrew. It was early in the morning, but I knew I needed to concentrate. Packing my kids’ lunch had taken on...
Jun 30, 2017, 10:23 AM
Why Israelis Don’t Care about the Western Wall Agreement — And How You Can Change That
This week, Bibi suspended the Western Wall agreement, cancelling the expansion of a non-Orthodox prayer area at Judaism’s holiest site. The Diaspora Jewish community is angry, with individuals and organizations publishing passionate statements of opposition. Yet, the Israeli Jewish community...
Sep 7, 2016, 7:01 PM
When Trolls Attack: 5 Tips For Handling Anti-Israel Sentiment on Facebook
Pause and think before you post! For the last seven years, I've emphasized the same crucial point in BOMAH's social media workshops: telling stories online is not like talking to your friends on the street. We can't be emotional; we...
Nov 25, 2014, 11:39 PM
Featured Post
A dream you dream alone is only a dream. A dream you dream together is reality
Illustrative: A Twitter app on an iPhone screen. (AP/Richard Drew/File)
An innovative project by the Prime Minister's Office seeks to bring Israel to the Diaspora, digitally
Aug 17, 2014, 12:28 PM
Dump Ice Water On Your Head
Would you donate to cure disease? …Not so sure. Well…would you film yourself pouring ice water on your head, post to Facebook, and share it with your friends?”  Be happy to! Since July 29, the Ice Bucket Challenge on social media has people all...
Jun 25, 2014, 6:36 PM
Birthright’s new marketing strategy
Birthright just announced a major new marketing campaign. Guess what the theme is? Storytelling.  Taglit-Birthright has recently launched a new campaign called, “400,000 Birthright Stories- What’s Yours?” that began today when their 400,000th participant arrived in Israel. This campaign allows their global...
Jun 9, 2014, 7:03 PM
Telling Jerusalem’s story through the eyes of her visitors
About four months ago, we began creating a brand new program called The Jerusalem Ambassadors (JA), in conjunction with Masa, Hebrew University’s Rothberg International School, and the Ministry of Jerusalem and Diaspora Affairs.   The goal of the project was to...
Apr 16, 2014, 1:01 PM
Being Part of the Story
Humans are motivated by stories: family stories, leadership stories, national stories. The Jewish holiday of Passover is not only a story of leaving Egypt, but of building a new nation. It is our story that has motivated the Jewish...
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About Me
Itzik Yarkoni is the author of Pass the Chutzpah Please: An Israeli Outlook on Bold Business and Branding, Yarkoni is also the founder of BOMAH: The Brand of Milk&Honey, a branding firm specializing in social media and storytelling. Yarkoni has presented his storytelling workshop to over 10,000 students, start-up founders, and government officials all over the world.