Joanna Landau, at The Blogs

Nov 28, 2023, 12:52 PM

The Israel Paradox: There’s Good News and Bad News

As someone who has been involved in promoting Israel’s image to the world for the last 15 years, and having closely followed opinion polls about Israel long before October 7, 2023 (and now more closely than ever), I can...

Apr 6, 2023, 11:41 PM

Nachshon took a leap of faith. Now, it’s our turn.

* This article is excerpted from Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era. The bestseller, written by Joanna Landau and Michael Golden, is available through both Amazon and Barnes & Noble. In 1956, when Cecil B. DeMille...

Feb 13, 2022, 6:24 PM

What We Could Have Done Differently About Whoopi

I remember the first time I came across Whoopi Goldberg in the movies, I think it was Jumpin' Jack Flash (1985). I only realized years later that she was also in The Color Purple, as my association with her...

Feb 1, 2022, 11:30 AM

People, places and the pandemic

Places are like people they have a personality. When you hear the name of a place, an image, concept or value pops into your mind: Paris is oozing romance, Brazil evokes a feeling of fun, and Las Vegas is all about sin. In the...

Apr 26, 2020, 9:08 PM

For once, it’s not about Israel

The Promise
We always try to look at the bright side in everything and right now, the world needs hope more than ever. We'll get through these challenging times together! Here's something we put together just for that - we hope you'll like it, and join us in sharing the promise of tomorrow.Creative concept and video by Natie and Eitan Chitayat - https://natie.com/A special thank you to all of you who helped us source content and permissions, there are too many of you to thank in person, but you know who you are!*Credit list in the first comment.
Posted by Vibe Israel on Friday, April 24, 2020

“Why don’t they write about all the great things Israel does to help Syrian refugees?”, “How come the world never pays attention when Israel is doing something good?”, “If only the world knew about all the positive activism there...

Feb 23, 2019, 8:21 PM

Cracking the Millennial Code

In May 2013, Time Magazine published an article entitled “The Me Me Me Generation”. It was a scathing attempt at making sense of the Millennial generation, the largest and most diverse generation to date. It included statements such as “What...

About Me

Joanna is an expert in country branding, passionate about Israel, and fascinated by the nexus between the two: how to leverage Israel’s competitive advantages and share its story with the world. Author of the best-selling book, “Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era,” she is a consultant and speaker about country branding, Israel’s soft power, and the unique challenges Israel faces when building its global reputation, especially online. In 2011, Joanna founded Vibe Israel, a non-profit that leverages country branding techniques and social media to promote Israel to the next generation. In her tenure as CEO, the organization generated over a billion positive mentions about Israel online. Joanna served as a paramedic in the IDF and earned BA and MA degrees in Law from Cambridge University and an MBA, cum laude, from Reichman University in Israel. She worked as a lawyer in the tech industry and founded two internet-based startups. Joanna serves as a director of the city of Tel Aviv-Jaffa's marketing arm, Tel Aviv Global & Tourism. She is a governor of Tel Aviv University and a member of the International Education Committee of Taglit-Birthright. In 2022, she received the Forum Dvorah Award for Foreign Policy, and in 2017 she was chosen by Forbes Israel as one of the 50 Most Influential Women in Israel. Born in London and raised in Israel, she lives in Tel-Aviv with her husband, 3 children, and 2 dogs.

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