search
Joanna Landau

Joanna Landau

Expert in Country Branding and Best Selling Author
Load more
About Me
Joanna is an expert in country branding, passionate about Israel, and fascinated by the nexus between the two: how to leverage Israel’s competitive advantages and share its story with the world. Author of the best-selling book, “Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era,” she is a consultant and speaker about country branding, Israel’s soft power, and the unique challenges Israel faces when building its global reputation, especially online. In 2011, Joanna founded Vibe Israel, a non-profit that leverages country branding techniques and social media to promote Israel to the next generation. In her tenure as CEO, the organization generated over a billion positive mentions about Israel online. Joanna served as a paramedic in the IDF and earned BA and MA degrees in Law from Cambridge University and an MBA, cum laude, from Reichman University in Israel. She worked as a lawyer in the tech industry and founded two internet-based startups. ​ Joanna serves as a director of the city of Tel Aviv-Jaffa's marketing arm, Tel Aviv Global & Tourism. She is a governor of Tel Aviv University and a member of the International Education Committee of Taglit-Birthright. In 2022, she received the Forum Dvorah Award for Foreign Policy, and in 2017 she was chosen by Forbes Israel as one of the 50 Most Influential Women in Israel. Born in London and raised in Israel, she lives in Tel-Aviv with her husband, 3 children, and 2 dogs.
Contact Me

    Your Name
    Your Email
    Subject
    Your Message
    Sign in or Register
    Please use the following structure: example@domain.com
    Or Continue with
    By registering you agree to the terms and conditions
    Register to continue
    Or Continue with
    Log in to continue
    Sign in or Register
    Or Continue with
    check your email
    Check your email
    We sent an email to you at .
    It has a link that will sign you in.