John David Reuben

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Oct 16, 2015, 9:06 AM

Selling in the USA In 2016 — Step Two: Building a Revenue Forecast and Staffing Plan

Wrapping up a deal (Pixabay)

For Israeli start-ups to succeed in the US, it pays to bone up on math

Oct 6, 2015, 12:31 AM

Selling in the USA in 2016, Step One: Hiring Your Salesperson — Buyer Beware

Hiring your first salesperson in the United States can be a risky process. Aside from the fact that it is in another country, it also is in a discipline, sales, that you may not be that familiar with. Selling...

Sep 24, 2015, 11:51 PM

Will You Be Selling Your Technology in the USA in 2016?

Over the next few weeks I will be publishing blogs describing each of the tasks represented in the project gantt chart. The hope is that it will help young enterprise software companies be better prepared for this critical step...

Sep 20, 2015, 7:51 PM

Effective Revenue Planning for 2016 in the US

Your investors are expecting that you will sell $2,000,000 in the USA next year and not interested in excuses. Your best protection is a logical plan utilizing historical or industry metrics and agreed upon by the whole management team. Both...

Sep 18, 2015, 11:01 PM

The Importance Of Focus As You Penetrate The US

People view the sunrise at the newly built One World Observatory at One World Trade Center on the day it opens to the public on May 29, 2015 in New York City. (Spencer Platt/Getty Images/AFP)

Are you spending too much time on the road? Then your start-up may be suffering

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About Me

John Reuben is Managing Director at FirstStrike LLC which specializes in helping Israeli companies penetrate the US market. John has over thirty years experience of identifying, managing and successfully executing on sales processes to large enterprises while building firm customer relationships. His successes include initial sales efforts for companies as large as Oracle and small as three people like Kintana, resulting in very successful outcomes.