Jon co-founded I61collective, a movement in the UK that facilitates grassroots creative projects in Israel and the West Bank.
In the spring Jon supported the opening of the International Prayer Room in Bethlehem. The aim is to encourage Westerners visiting Israel to spend time in the West Bank, and find creative space for sanctuary.
During the spring tour, Jon met with Palestinian businessmen and women in the West Bank, to try to understand what they need from Western consumers and businesses to help them and other Palestinians build a financially independent and prosperous future. This inspired Jon to write the series of articles called Partnering for Palestinian Prosperity. The aim of the series is to demonstrate that under very challenging circumstances, Palestinians have persevered to build businesses and viable ventures that are worthy of active encouragement and investment from the West.
In 2018, Jon co-lead a group of international and local musicians as part of Music on The Wind tour, performing live to communities on ‘both sides’ of Israel and Palestine. The aim was to invest in the people through the healing and restoration power of live music, regardless of their background.
Jon is passionate about the power of using business to bring cohesion between Israel and the Palestinian Territories.