Marco Greenberg, at The Blogs

Feb 5, 2024, 7:24 PM

Rediscovering the Jewish American PR gene

What do Burson, Edelman, Finn, and Fleishman have in common? Many will identify them as big PR firms, but few today know that they were all founded by Jewish Americans. They were World War II veterans with little financial...

Dec 7, 2023, 4:48 PM

Meet the New Pro-Israel PR Superstars

As a PR guy, I’ve been hearing that Israel is losing the PR War for over three decades. And I now say: Enough. There is another story to be told. In the past two months, the longstanding efforts to delegitimize...

Oct 30, 2023, 6:05 PM

US Jews: The good news in bad times

Friends at Vigil for Israel in Pittsfield, Mass earlier this month. Shimi, pictured with Israeli flag on his shoulders, is mourning family members massacred on October 1 at Kibbutz Be’eri. The author is at the far right.

After more than three weeks that have felt like three months, it’s too early for silver linings or declarations of victory. But it’s not too early to acknowledge what’s going right – not just in a resilient and united...

Apr 4, 2023, 5:32 PM

A piano-playing paratrooper

Or: What makes Israel so special

Jun 4, 2021, 5:50 PM

The 5 Biggest Mistakes People Make About the Conflict with Hamas

Pro-Palestinian protesters gathered in a warm up before a larger demonstration in Great Barrington, Mass, last month. Placards later became even more vitriolic, including "Death to Israel" and "Death to Amerikkka".

(source of photo: author)

Now that the dust has settled on the latest round of Middle East fighting, and with a new government emerging, can we hope to achieve clarity when communicating the merits of Israel’s position? Forget insights from the usual suspects –...

May 24, 2021, 5:07 PM

Two Jews in a China Shop

Ever wonder what it's like inside a cloistered New England boarding school? My wife and I were enthusiastic parents at one such prep school for two and half years, but in a few days things suddenly went south. The US Supreme...

About Me

Marco Greenberg is the senior partner at Thunder 11, a marketing and communications firm, and author of Primitive: Tapping the Primal Drive That Powers the World's Most Successful People (Hachette, 2020).