Micah Lakin Avni is the founder and CEO of Peninsula Group, a publicly-traded Israeli commercial finance institution. He also serves as the chairman of the Israel Association of Credit Companies. After his father, Richard Lakin, was brutally murdered by terrorists in October 2015, Micah began working tirelessly to rid social media of incitement to terror. Micah serves in a volunteer capacity as the chairman of "Concert – Together for Israel" (previously known as “Kela Shlomo”), a long-term partnership between the State of Israel and the global pro-Israel leadership to facilitate ongoing strategic cooperation, counter the global Israel delegitimization movement and improve Israel's positive image and standing in world public opinion. Micah lives in Tel Aviv with his wife and four children.