Naama Manova Twito, at The Blogs

Mar 23, 2017, 6:13 PM

Woobi Shortlisted for European Digiday Video Awards

London and Tel Aviv based adtech firm Woobi, is one of the six finalists in the category for Best Video Ad Tech Innovation at the Digiday Video Awards Europe. The European Digiday Video Awards recognises the most outstanding and inspired...

Jan 23, 2017, 11:35 AM

Woobi Wins Best Video Distribution Platform at Digiday Awards

Leading ad-tech firm, Woobi, has been awarded Best Video Distribution Platform at the Digiday Video Awards in New York. The Digiday Video Awards recognizes the most outstanding and inspired work in branded digital video, video marketing and video advertising. The...

Nov 30, 2016, 6:52 PM

Woobi Nominated for the Digiday Video Awards – Best Video Distribution Platform

Woobi is proud to announce it has been chosen by the prestigious Digiday Video Awards as one of the four finalists for "Best Video Distribution Platform". "Having recently launched its in-game programmatic video SSP, we, at Woobi, are honored to...

Oct 30, 2016, 2:14 PM

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Guest Author — Anna Gurevich: NLP Making its Way into In-Game Advertising

handshake (handshake image via Shutterstock)

NLP is a set of techniques which dates back to the 70s, and is defined as the practice of understanding how people organize their thinking, feeling, language and behavior to produce desired results

Aug 22, 2016, 6:02 PM

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Guest Author: Isaac Many – Blue Suede Shoes

An Android smartphone, illustrative (YouTube screenshot)

The real pickle for advertisers, before selecting those golden-stars-cash-cow shares, which will potentially create a positive ROI -- is how can you prefect your targeting so that you reach your top potential audience and maximize your lead-to-sale conversion rates?

Aug 18, 2016, 12:08 PM

Featured Post

Woobi to Join the Mobfox Mediation Platform

Kids playing a video game at Ben Gurion
Airport, March 24, 2009. (Serge Attal/Flash90)

Woobi offers game publishers a way to increase revenue, without compromising the game flow or the quality of the user’s gameplay experience; the company has partnered with Mobfox, a top-ten international mobile advertising platform

Jun 23, 2016, 12:27 PM

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How to Make In-Game Advertising A Lot Less Annoying, Dare We Say Even Pleasurable…?

If you treat “traffic” in terms of “clicks and impressions” – you’re setting yourself up for failure; people play video games for different reasons, therefore, they engage differently and have different needs

Jun 14, 2016, 1:56 PM

Featured Post

Intro to Value Exchange In-Game Advertising

Screenshot from a promotional video published by the Center for Educational Technology which recently released a study claiming video games were good for children.

In recent years, gaming has undergone a significant transition; no longer is it a playfield of teenagers hunched over their consoles while locked in their bedrooms

Jun 9, 2016, 12:23 PM

Featured Post

Brand Perception in the Age of Digital Marketing

Jon Hamm as Don Draper and Maggie Siff as Rachel Menken in AMC's Mad Men. (photo credit: Doug Hyun/AMC)

While the job of maintaining a brand’s perception once resembled the work of Don Draper on Mad Men, shaping a brand’s perception today is a whole different ball game, and marketers are challenged with seeking out millennials across the dozens of digital networks they use

About Me

Naama serves as VP Marketing at Woobi, a cross screen in-game advertising company, which specialises in creating dynamic engagement experiences. Prior to joining Woobi she co-founded and served as CEO at NRP, a company specializing in the Importation, in-licensing & Marketing of American brands. Previously she served as VP Marketing at BMBY SW Systems, and as VP Marketing at Be’eri Digital Group. Naama brings to Woobi over 14 years of experience in International Marketing Management, in both publicly traded (London and Israel) and private companies, and holds a BSc in Social Science from Bar Ilan University.