Richard E. Vatz https://wp.towson.edu/vatz/ is professor emeritus of political rhetoric at Towson University, wherein he taught and wrote on political persuasion, and author of The Only Authentic of Persuasion: the Agenda-Spin Model (Authors Press, 2022) and over 200 other works, essays and op-eds. He was named a Distinguished Professor at Towson University and has won many teaching awards. The Van Bokkelen Auditorium at Towson University has been named after him.