Robin Lemberg, at The Blogs

Sep 18, 2024, 5:08 PM

Raising Awareness of the Intersection of Judaism and Democracy: Now is the Time

America is tired of hate and polarization—plain and simple. The opening exchange of the debate last week is a case in point as it backfired on Trump. Yet, we remain hopeful. In a recent survey, 70% of Americans believe...

Sep 17, 2024, 12:06 AM

Back to Campus: College students have mixed feelings

As the fall semester of 2024 is now underway and students have returned to school, US college campuses continue to be arenas for intense political activism, particularly concerning the ongoing Palestine/Israel conflict. This situation is further complicated by the...

Aug 13, 2024, 1:22 AM

The Brand Judaism Imperative: Actions speak louder than words.

In today's hyper-connected world, brands wield significant influence. According to an Ipsos survey conducted on August 5th, 77% of Americans view messages from brands favorably, compared to just 48% for personalities/ influencers and 50% for politicians and journalists. This...

Jul 25, 2024, 3:44 PM

The power of Brand Islam: Lessons for Brand Judaism

To understand how to move forward to rebuild our brand for the next generation, we must look at the other side. It is not Hamas, not Hezbollah, not Palestinians, and not protestors. It is Brand Islam. As we have posited,...

Jul 16, 2024, 6:18 AM

Shema: The Call to Listen to Each Other to Build Brand Judaism

Listening as the Foundation for Repositioning Brand Judaism Fundamental to any repositioning of a brand is the need to do extensive research and listen to all constituencies and audiences. Often, it is most important to focus on the core users—in...

Jun 27, 2024, 4:41 AM

Herding the Katzes: Making ‘Yachad Nenatzeach’ possible across the world

The response to our latest articles on the need to build a grassroots countermovement to “Free Palestine” around the idea of “Brand Judaism” which also serves to reframe Israel was very strong and supportive here in the US and...

Jun 17, 2024, 9:38 PM

Brand Judaism: The Masterbrand to Reposition Israel and Jews Across the World

Why the answer to positioning Israel today in not found in an examination only of Israel. It is something larger. In today's global landscape, Israel's brand faces unprecedented challenges. The rise of extremism, polarized views, and a surge in antisemitism...

About Me

Robin Lemberg is a globally recognized leader in branding, strategy, marketing, and communications, renowned for her obsession with understanding people and translating that insight into big ideas that simplify complex challenges. Robin has led an expansive career spanning leadership roles at iconic organizations and for global brands such as PepsiCo, Credit Suisse, Interbrand, BBDO TBWA (formerly BDDP), Mercer (formerly Corporate Decisions, Inc) and Disney, and her own consultancy, The Branding Partnership, then XN Partnership. Her strategic thinking informed Effie and Lion awards among other industry accolades. Robin also helped to develop the Disruption methodology and write its launch book while at BBDP/TBWA, which has made a big impact on the branding and marketing industry. In recent years, Robin has combined her marketing expertise with a degree in nonprofit executive leadership to positively impact social issues through the application of marketing principles and strategic planning to international, domestic, and local NPOs. She is on the Board of Human Services in Greenwich, CT and serves as an advisor to other organizations. Robin is also passionate about passing the marketing torch on to Gen Z by inspiring new ways of thinking about strategy to catalyze change. Robin splits her time between Connecticut, New York City and Paris and is a proud parent to Gen Z kids.