Seth Cohen, MD, MPH is tenured professor in the Duke Department of Head and Neck Surgery & Communication Sciences at the Duke University School of Medicine (Durham, NC, USA) and a recipient of the Leonard Tow Humanism in Medicine Award. The views expressed are solely those of Dr. Cohen. Dr. Cohen acknowledges Hedy S. Wald, PhD, Clinical Professor of Family Medicine at the Warren Alpert Medical School of Brown University (Providence, RI, USA), for her critical review and insights.