With over 30 years of experience, Shlomo (Momo) Lifshitz was the founder and president of Oranim Educational Initiatives, which at its peak was the largest operator of Birthright-Taglit tours. Oranim has run over 1,201 Birthright groups. After selling Oranim in 2012, Momo turned his sights to promoting educational programs to Israel, and serves as the director of Study in Israel LLC and Lirom Global Education, promoting the Israel4u.com and Israelprogramcenter.com brands.