Steve Yastrow, at The Blogs

Steve Yastrow

Dec 2, 2025, 5:37 AM

Israel’s Narrative North Star: The Valiant Defender

One beacon that guides Israel's narrative strategy ... Israel has one job in the narrative war: Reclaim the identity of the defender, while shedding the image of the aggressor. Israel has faced persistent existential threats of annihilation for more than 75...

Nov 25, 2025, 4:41 AM

How Israel Lost the Palestinian State Narrative

Recently, multiple countries have recognized a Palestinian state. The popular view around the world, which is on clear display right now, is that there is only one reason the Palestinians don’t have a sovereign state: Because Israel has not...

Nov 15, 2025, 8:06 PM

There is No Ceasefire in the Narrative War

As Israel’s public image has gone into free fall, we’ve now crossed a threshold where it is considered socially and politically acceptable to publicly call for the destruction of Israel and her inhabitants. This mega-shift in public opinion is...

Nov 13, 2025, 11:12 PM

Beyond Hasbara – Winning the Narrative War

Israel is suffering a series of battlefield losses. While winning many stunning victories on military battlefields including Lebanon, Iran, and Yemen, Israel has failed miserably on the increasingly important battlefields fought on people’s phones and television screens. These narrative battlefields...

Aug 21, 2014, 1:02 AM

We’re talking, but we’re not communicating

In the conflict with Hamas, there are two narratives fighting a battle: Hamas’s actions directed at Israel, and the impact of those actions on Israel and Israelis. Israel’s actions directed at Hamas, and the impact of those actions on Gaza and...

About Me

Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention.” Seth Godin wrote that Ditch the Pitch “gives salespeople the courage to be human.”