Talya Miron-Shatz, at The Blogs

Jan 25, 2024, 3:57 PM

For the Kidnapped: The Tragedy of the Loss Domain

Benny is at the casino. He loses $5,000. And boy does that hurt. Because, as Behavioral Economics, defined by Nobel Prize winner Daniel Kahneman tells us, losses loom larger than gains. Three things happen when you enter the loss...

About Me

A decision scientist who trained at Princeton University with Daniel Kahneman. A former Wharton lecturer. A full professor at the Ono Academic College business school, specializing in medical decision making. Born in Jerusalem to Tunisian-Syrian Jews, I grew up to become an author, researcher, mother, grandma, and fierce activist.