Tanya spent her career as a passionate, creative consumer insights expert and storyteller. Over the years, she conducted deeply emotive social research with specialized target audiences including cancer survivors and caregivers, and penned articles on diverse consumer-related topics. After writing Life Stories for older individuals during COVID, she decided to pivot and became the Founder of a customized life story book service called Timeless which helps people of all ages capture and cherish their Life moments with loved ones - for now and generations to come.