Toba Hellerstein, at The Blogs

Toba Hellerstein

Mar 6, 2025, 11:53 AM

Antisemitism and Trauma: Self-Fulfilling Prophecy

Jewish history isn’t just a record of survival—it’s a blueprint of what trauma does to a people. Trauma is not just a past we endured—it’s a force that rewired us. It didn’t move through us; it built us. It shaped...

Feb 22, 2025, 1:03 PM

The War of Perception

Research Report on Antizionism in the United States

For many years, I have worked in diplomacy, intelligence, and research, and during my early professional years in Europe, I tracked global antizionist networks. I have long been acutely aware of the threats facing Jews worldwide. Yet, throughout my...

About Me

Toba Hellerstein is a strategic advisor specializing in psychological and sociological approaches to communication, negotiation, and public perception. As the Founder and CEO of Attune Now, she helps governments, nonprofits, and institutions navigate complex global challenges through research-driven insights grounded in human behavior, emotional intelligence, and strategic analysis. With over 20 years of experience in high-stakes strategy and research, she has advised top global leaders on critical initiatives. She founded and led the Texas-Israel Alliance, an economic diplomacy organization, headed Stratfor’s Middle East Department, and established BridgeStars, a negotiation backchannel for Israeli and Arab leaders. Her work includes extensive collaboration with the Israeli government, shaping strategies at the intersection of policy, diplomacy, and public perception.