Yaffa Abadi, at The Blogs

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Jan 30, 2024, 5:28 PM

The Miluim Wife

Source: Screenshot of @iron_swords_2023 | A Maya Lipkin-Goldberg creation (used in accordance with Clause 27a of copyright law)

It has been 116 days since my husband left for Miluim. 116 days since we have had normal conversations on what we want to eat for dinner, how his presentation went at work, whose turn it is to walk the...

Feb 25, 2022, 5:55 AM

This war is not about us

(Shutterstock)

I woke up today, as almost everyone did, to a flurry of phone notifications, panic searching till my fingers ached, and a heavy, heavy heart. The jarring news that Russia has actually invaded Ukraine puts Europe in its darkest...

Jun 25, 2020, 3:39 PM

Today was meant to be my wedding day

But instead, celebrations are on ice due to coronavirus, and I'm sitting in bed writing this with an emptiness in my belly

Jun 4, 2020, 10:00 PM

A Black Square Just Won’t Cut It

I uploaded a black square to my Instagram last night, captioned it #blacklivesmatter, and felt really great for two whole seconds. But as the likes started flowing in, I got this sick feeling in my stomach…. what on earth is...

Jun 28, 2019, 11:39 AM

Wake Up Sunny South Africa– Our Kids Need You

I am always the first to defend South Africa. It has happened countless times. I sit around a Shabbat dinner and the host asks me, “so…how is it living in Johannesburg” I jump up and say, wow, Johannesburg is a special...

Oct 31, 2018, 7:27 PM

An Ode to Tel Aviv

Oh, Tel Aviv….the city that chews you up and spits you out with a few more tattoos, a darker tan line, and a drinking problem. But don’t let that first sentence fool you, this is an ODE -- a dedication...

Feb 20, 2017, 2:34 PM

We Are Our Own Worst Enemy

"We are our own worst enemy." It is a scary and somewhat daunting phrase that captures the truth about many aspects of interpersonal relationships. When it comes to the Jewish people as a unit, this too rings true. Most of...

Oct 10, 2016, 6:01 PM

Food for thought on the Hummus Trail

‘Israelis’ The term used to roll off my tong with a certain feeling of intimidation, weariness, and a bit of distaste. Yes, technically speaking I have been an Israeli myself for approximately 14 months (I have the teuda to prove it). But...

Aug 21, 2016, 5:17 PM

Hanging by thousands of threads

Even a wicked stomach ache doesn't make aliyah the lonely experience she'd feared it would be

Jul 7, 2016, 8:38 PM

The land of milk, honey, and other temptations they don’t teach you about in Hebrew school

Making aliyah. That’s the hard part. Of course your religious level will be lifted up once you live in the holy land. HOLY LAND. You see, even the name proves it. It’s holier than where you come from, so...

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About Me

Yaffa Abadi is a Tel Aviv-based writer and dreamer. She is the founder and CEO of Abadi Brands, a boutique consultancy specializing in personal branding and thought leadership for investors. With a background in private intelligence, leading F2 Venture Capital's communications, and experience in the CEO's office at monday.com, her ghostwritten work has been featured in publications such as Forbes, Business Insider, Bloomberg, Entrepreneur.com, Yahoo, and more.

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