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Dec 14, 2021, 12:20 AM
Siege the Day: Saving the Tenth of Tevet
Early on in the 1984 comedy film "Top Secret" (from the Jewish filmmakers who created "Airplane") the protagonist Nick Rivers (Val Kilmer) meets Dr. Paul Flammond when they are both being held in the Flurgendorf prison. Doctor Flammond: They are...
Feb 11, 2021, 8:51 PM
Love at first sight: My PR valentine
There are certain things in life you never forget: your first love, your first kiss and if you happen to be a PR pro — your first client. It was July 2014, the middle of another sweltering Tel Aviv summer....
Dec 24, 2020, 5:23 PM
The Tenth of Tevet: Not So Fast
I glanced at the clock on the wall and breathed a sigh of relief. The work week at my Jewish holiday PR company was coming to a close. Chanukah had been over for exactly a week and no new...
Sep 17, 2020, 5:15 PM
Rosh Hashana 5781: Apple or Honey?
How was my year? Well, that all depends. Are you talking about B.C. - Before Corona or A.C. - After Corona? With the onset of Rosh Hashana, the Jewish New Year, this Friday night, we take the opportunity to reflect...
May 27, 2020, 8:59 PM
Naomi vs. Corona: From ‘Bitter’ to ‘Better’
I admit that I have never given much thought to the Book of Ruth, the four-chapter biblical narrative traditionally read on the holiday of Shavuot. While it was always easy to "root for Ruth" -- and her "redeemer" Boaz...
Apr 20, 2020, 4:18 PM
Yom Hashoah: Where Have All the Flowers Gone?
"Where have all the flowers gone? ... Where have all the soldiers gone?" Each year on Yom Hashoah (Holocaust Remembrance Day), I walk over to the WIZO Parents' Home, located next door to WIZO's (Women's International Zionist Organization) Tel Aviv...
Apr 5, 2020, 7:58 PM
‘Old School’ Seder
"Well," my mother said turning to me this week, "you always dreamed of leading a seder, now you get to." I frowned. This was not what I had in mind. In our family, my late father Yaacov always led the seder....
Feb 24, 2020, 9:01 PM
Yom Ha’mishpacha: A WIZO Family Reunion
"We are family. I got all my sisters with me." As hard as I try, I can't seem to get those lyrics from that 1979 Sister Sledge hit out of my head. That's probably because my workplace, WIZO (Women's International Zionist...
Oct 11, 2019, 12:16 AM
Sukkot – One Thing? You “Nailed” It
One of my favorite Sukkot stories is related by the former Chief Rabbi of Britian, Rabbi Lord Jonathan Sacks. I was debating if I should share that story again, but then I came upon this short video by leading Israeli...
Sep 27, 2019, 2:03 AM
Rosh Hashana: Everybody – and Me!
It seem to happen to me every Rosh Hashana. I'll be sitting at a festive meal with family and friends and I'll be asked to share a Dvar Torah, something short, yet ispirational about the Jewish New Year. And I...
After three years of working in the non-profit sector for WIZO, I have returned to the world of PR and am now a Senior Account Executive at Finn Partners Israel. I hope to continue to share my unique viewpoints and experiences here on TOI.