Daniel Coleman
Contrarian and creative investor, inventor, and career coach

Connecting for Success (II)

In Part 1 of Connecting for Success, I discussed broadening and deepening your connections on LinkedIn and invited readers to consider how you can add value both to the people you network with and others that are job searching.  Before discussing other ways to connect with professionals to learn more about what they do (and where they do it), here’s a response to a recently unemployed reader who asked for help building a LinkedIn strategy. You can adapt this to suit your situation:

After shortlisting companies you are interested in working for, connect with 12-15 people at different levels at 3 of those companies. During your next scheduled period of time on LinkedIn, if you haven’t got more than 3 or 4 responses from people at those companies, send invitations to connect with up to a dozen more employees, and then move on to the next 3 companies on your shortlist. By the time it comes to composing your cover letter and/or interviewing you will have had ample opportunity to reach out to some of those connections and get the inside scoop on their organization, its culture, and their day to day experience. And they may be able to connect you with someone in the specific area/unit you’d ideally like to work in. 

Companies are far more likely to invest in you and grant you an interview if they can see that you’ve made an investment in them beyond merely googling their mission and values. When your cover letter shows that you’ve taken the time to get to know the company by speaking to employees and talks about how you identify with the values and people in the organization, this is a great way to impress.

Importantly, the company may have a strong valuation, and the culture may look great on paper, but individual units can be a mess and/or have high turnover.  The last thing you want to do is work for a company where everyone’s miserable and/or feels their jobs are at risk.  Conversations with people at those companies will help identify things that are important to you and can warn you of potential hazards of employment.

Making the acquaintance of people on “the inside” has the added benefit that one or two may become allies or even a mentor in your broader job search, and could refer you to places they’ve worked for in the past or who they think you’d be a good fit for. They may also offer/agree to inquire on your behalf if you apply to their company and haven’t heard back after interviewing or submitting an application within a reasonable time period (usually 2 weeks in the pre-Covid era).

Don’t forget to explore alternatives beyond LinkedIn. I use lunchclub.ai to meet with other professionals about areas of shared interest or simply to expand my knowledge and horizons. (Note, this forum is for professionals rather than students.) I don’t get any compensation, but using this URL: https://bit.ly/lunchclubAI  will help you skip their long waitlist. 

Consider joining a group or 2 on meetup.com, and/or use your shul/community listserv (e.g. google groups) or bulletin to communicate to members that you are interested in the field of X and would love a short conversation with them or someone they know to learn more about the industry and career paths in the field. (Note: Even though in many industries it is already time to start looking for next summer’s internship, do not ask for this in your initial outreach.)  

Tip:  Didn’t hear back after a week or only got a few responses?  Try again. As with interviews, followup is key.

About the Author
A contrarian investor, career coach, and sought after speaker, Daniel Coleman has an MBA, several patents, and a unicycle. By day, he guides students and alumni of Yeshiva University in developing and executing strategies to further the impact they have on society and their financial freedom. You can follow him on LinkedIn.
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