Engaging Berkeley students through experiential learning about business in Israel

Last month, the leaders of the TAMID UC Berkeley chapter of joined with 175 other college student leaders committed to experiential learning that leverages Israel’s remarkable business landscape. Throughout the academic year, TAMID members engage in experiential business learning through a rigorous education curriculum, consulting for Israeli companies, and managing investment portfolios with Israeli companies. And, each summer around 220 students travel to Israel to work for both Israeli startups and multinational corporations

TAMIDcon, TAMID’s annual conference was an innovation laboratory. Students from all 46 chapters across the world—from NYU Shanghai to Harvard to IDC Herzeliya—shared ideas and tactics to grow chapters and engage even more students in meaningful business learning experiences. TAMIDCon was special because I met my fellow national leaders and interacted with TAMID chapter leaders. As the National Director of Education for TAMID, I imparted TAMID’s magic to the Vice Presidents (VPs) of Education, which they then bring to various chapters. These VPs are responsible for educating new members; in fact, the VPs of Education will engage about 700 new TAMID members this semester alone.

TAMIDCon was especially important this year as it represented the culmination of almost a year of revamping the education curriculum. After working diligently with the TAMID National Operating Board, we decided to integrate Harvard Business Cases into the curriculum; this means that the VPs of Education are using Harvard Business Cases about Israeli companies to teach their peers about Israeli startups. The year-over-year improvement and intense rigor has helped create education curriculum that flows smoothly on Tuesday, Wednesday, and Thursday nights at 46 college campuses across the nation.

So how did I end up in this leadership role? After attending Jewish Day School for 12 years and being thoroughly warned about the political climate at UC Berkeley, I wasn’t sure how Israel would fit into my identity as a college student. After learning that TAMID allows students to grow experientially through business in Israel, I immediately was interested. It combined my interest in business and desire to get involved with Israel on campus in a non-advocacy position. In fact, during my freshman year I often referred to the organization as a club that does consulting for “international start-ups.” Now, however, I gained the confidence to say that TAMID does consulting for “Israeli start-ups.” Over the past three years in TAMID I have learned be proud not only in the organization’s growth, but also my small contribution to the Israeli economy.

My involvement in TAMID is invaluable. From mentorship, to excel modeling skills, to crafting my resume, to roommates and best friends, I owe TAMID some of the best moments of my college career. As a freshman in college, I felt very lost. I changed my major many times, friends came and went; the one thing that has remained the same has been my TAMID family!

In my final year of college I am excited to participate in TAMID’s growth, both nationally and at UC Berkeley. When I first started at TAMID at UC Berkeley we were a 14-person club that met in the dark basement of Hillel. Our chapter now has about 50 students all working on consulting projects or participating in TAMID’s investment fund program. This semester, students can even take TAMID Education for credit through the UC Berkeley DeCal (Democratized Education at Cal) program.

TAMID has taught me how to be not only a leader, but also taught me the builder’s mindset. With each year, the TAMID network continues to grow and thrive, tapping into students’ love of learning, business, and Israel.

About the Author
Daniella Wenger '18 is a senior Business Administration major and Public Policy minor at UC Berkeley. She is a research assistant in the Political Science department, Program Director for Free Ventures, National Director of Education for TAMID, and serves as an active member of the Vice Chancellor's Student Advisory Council.