G-d’s Master Plan – XXXIV – The Will TO “LIVE” Always Wins Over “EVIL” – A Lesson From 9/11


The Word “Live” In Reverse Spells “Evil”

They are the exact opposite of each other not only when referring to the letters that make up each word, but in their meaning as well. The terrorists who attacked America on 9/11 wanted to cause a collapse of capitalism and the freedom of every American. They attacked the proud American symbol of the Twin Towers which housed many companies operating in the Financial Sector. And they also targeted Washington D.C. which is home to the American Government.

One Company Located In The Twin Towers Suffered Heavy Losses And It’s Survival Was Questionable

Sandler O’Neill was a company heavily involved in the Investment Banking and Financial Services Industry. They were a well-respected group of highly motivated people meeting client needs and as a result the company was very profitable.

Before the attack, the company employed 171 people in many different areas of the Financial Sector. I read a story that the company moved into their new offices at the World Trade Center (WTC) only a few days before an explosion in the basement caused extensive damage.

The 1993 World Trade Center bombing was a terrorist attack on the World Trade Center, carried out on February 26, 1993, when a truck bomb detonated below the North Tower of the World Trade Center in New York City. The 1,336 lb (606 kg) urea nitratehydrogen gas enhanced device[1] was intended to send the North Tower (Tower 1) crashing into the South Tower (Tower 2), bringing both towers down and killing tens of thousands of people. It failed to do so, but killed seven people which included an unborn child[2] and injured over one thousand.[3] About 50,000 people were evacuated from the buildings that day

Eight Years Later 9/11 Takes Place

It took 8 years for terrorism to again strike the WTC. In 1993 terrorists first struck the WTC and were unsuccessful. But in that space of 8 years they came up with a new and more sophisticated way to knock down the WTC. In the end the terrorists and those who supported them were wiped out.

 Sandler O’Neill Features In Two Very Interesting Stories

A Fortune Magazine article dated September 1, 2011, spells out the long road back that Financial Services firm Sandler O’Neill was facing after the 9/11 attack killed 66 of the 83 people who came to work that fateful day.


And a 60 Minutes Episode on CBS-TV also gave viewers a very good look back into the struggle for survival that the company faced shortly after 9/11. The TV crew was invited into Sandler O’Neill’s temporary offices as the drama unfolded.

Sandler O’Neill Survives And Another 18 Years Later Becomes Part Of Piper Sandler

Despite all the uncertainty it was facing, Sandler O’Neill survived against all odds. It became so strong, Sandler O’Neill attracted interest from a Minneapolis-based company named Piper Jaffray and in the year 2019, it was announced that Piper Jaffray would acquire Sandler O’Neill, which was 18 years from the 9/11 attack. But not only that, a company from a much smaller city was taking over a New York based company. Usually it’s the other way around.

The company is now known as Piper Sandler and its head office is based in Minneapolis.

I have much more to say about recent developments related to this story. But I will leave that for future Blogs, when, as Paul Harvey would say, I will reveal the “Rest Of The Story”.

Good Day

About the Author
Born and raised in the Minneapolis suburb of St. Louis Park. Married to a South African, we lived in Johannesburg from 1979 to 1996. Made Aliyah with our seven children on Parshat Lech Lecha. BSB Accounting Degree from the University of Minnesota. Investment Portfolio Manager /Fundamental And Technical Analyst. Wrote in-depth research on companies, markets, commodities for leading financial publications. Served in the US Army Reserves Semi Retired spending quality time with my wife, children, grandchildren and attend Kollel while analyzing current events as they relate to Torah and Mitzvahs.
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