Half-Naked Female Israeli Soldiers

In the latest crisis Public Relations situation attracting headlines worldwide, half-naked pictures of female Israeli soldiers are running in newspapers worldwide.  The teenage young women were shown in a variety of poses – in underwear, combat equipment and helmets.  It was harmless, dumb pictures these girls took and posted to their Facebook pages.

Naturally media never hesitates to show pictures of women scantily clad. And add the headline “Israeli Army” and it is feature material in papers worldwide, and attracting worldwide headlines.

In what naturally created plenty of fodder for online commentators, the IDF said the young female soldiers showed “unbecoming behavior.” The statement added “The commanding officers disciplined the soldiers as they saw fitting.”  Will leave out the mandatory joke about what form of “discipline.”

Who can forget the Israeli government’s photo spread in Maxim magazine “Women of the Israeli Defense Forces”? Back then, research showed public support for Israel rose after that campaign.

Of course, while the women soldiers were “disciplined”, in nearly the rest of the Middle East, women have far from equal rights.  In Israel, there are women soldiers, and nowhere else in the region are women treated equally.

Like it or not, half naked women in the Israeli Army will always attract media.  Then again, half naked women anywhere will always make headlines. What’s the impact on Israel Public Relations?

About the Author
Ronn Torossian is the Founder, President & Chief Executive Officer of 5WPR. Headquartered in New York City, the firm is one of the 25 largest independent public relations firms in the United States. 5WPR has been named “PR Agency of the Year” by the American Business Awards; and Ronn Torossian is the winner of the Silver Stevie Communications, Investor Relations, and PR Executive of the Year of the Year Award by the American Business Awards. Ronn’s book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” received rave reviews. He is a member of the prestigious Young Presidents Organization (YPO) and is an active board member of a number of non-profit organizations. Ronn Torossian is a frequently sought after communications expert, often appearing on FOX News, CNBC, Huffington Post, Time Magazine, and other major media outlets. He resides on the Upper West Side of Manhattan with his family. Email: Facebook: Ronn's Facebook Twitter: Ronn's Twitter Page