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Ronn Torossian

If you want to boycott Israel, do it right

All of those who are ticked off at Israel and speak of Boycott, Divestment and Sanctions (BDS) should set a personal example. Here are same ways they can make a personal sacrifice with their anti-Israel boycott:

Much of the Windows operating system was developed by Microsoft Israel. Computers should have a sign attached saying “Israel Inside.” The Pentium NMX Chip technology was designed at Intel in Israel. Both the Pentium 4 microprocessor and the Centrum processor were entirely designed, developed, and produced in Israel. Voice-mail technology was developed in Israel. So set a personal example and throw away your computers. And don’t check voice-mails.

The technology for the AOL Instant Messenger ICQ was developed in 1996 in Israel by four young Israeli whiz kids.

Cellphone technology was also developed in Israel by Motorola, which has its biggest development center in Israel. Most of the latest technology in mobile phones was developed by Israeli scientists.

Israel has the highest ratio of university degrees to the population in the world. Israel produces more scientific papers per capita — 109 per 10,000 — than any other nation. Israel has the highest number of patents and start-up companies per capita. So who knows what great products they have produced – better check carefully.

Owning a PR agency, I am well aware of bias and undue influence – people can vilify and demonize the State of Israel, but should do so with clear eyes. Think of the massive contribution that Israel is giving to the world, in science, medicine, communications, security. Pro rata for population, Israel is making a greater contribution than any other nation on earth.

Of course, these folks don’t have a BDS movement for Syria, Libya, Egypt or any of these other countries where people have been massacred in the streets. It’s sick and scary.

Sometimes you can think you are living in crazy times when the only democracy in the Middle East is constantly denigrated.

When facing such absurd criticism, one is reminded of Ze’ev Jabotinsky’s words:

Everybody is wrong and you alone are right?…It is customary to answer this with apologetic phrases to the effect that I fully respect public opinion, that I bow to it, that I was glad to make concessions….All this is unnecessary, and all this is untrue. You cannot believe in anything in the world, if you admit even once that perhaps your opponents are right, and not you. This is not the way to do things. There is but one truth in the world, and it is all yours. If you are not sure of it, stay at home; but if you are sure, don’t look back, and it will be your way.

Yes, Israel is right. Period.

About the Author
Ronn Torossian is the Founder, President & Chief Executive Officer of 5WPR. Headquartered in New York City, the firm is one of the 25 largest independent public relations firms in the United States. 5WPR has been named “PR Agency of the Year” by the American Business Awards; and Ronn Torossian is the winner of the Silver Stevie Communications, Investor Relations, and PR Executive of the Year of the Year Award by the American Business Awards. Ronn’s book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” received rave reviews. He is a member of the prestigious Young Presidents Organization (YPO) and is an active board member of a number of non-profit organizations. Ronn Torossian is a frequently sought after communications expert, often appearing on FOX News, CNBC, Huffington Post, Time Magazine, and other major media outlets. He resides on the Upper West Side of Manhattan with his family. Email: rtorossian@5wpr.com Facebook: Ronn's Facebook Twitter: Ronn's Twitter Page