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Ronn Torossian

Is Princesses: Long Island Good For The Jews?

Having written previously about how pop culture icons like Rick Ross, Jay Z, and Drake speaking positively of Judaism in mass media is a good thing for the Jewish people, get ready for a show which – if the preview is any indication – will clearly show a mockery of Jews in mass media.

None other than a new show “Princesses: Long Island” is slated to commence on the Bravo Network this summer and if the preview is any indication this will be only bad – and stupid – for “Brand Jew.” One can see that the clip begins with one of the characters saying “Guess What I Have? Manischewitz.” In what world, in what Jewish home have those words ever been spoken? Give me a break. Absurd and clearly mugging for the cameras.

It is followed by a woman wearing a yarmulke at a table listening to someone else talk about “schvitzing”, and then a scene of women in a car asking “Hassidic Jews, how do they get their curls so perfect?” Come on.

While everyone wants their “15 minutes of fame”, as CEO of 5WPR, I can say there are few people I would ever encourage to appear on a reality TV show. So few people ever appear positively on reality TV, and many have been damaged by them.  Reality TV may be a boost to one’s ego, but very few do reality TV right. Using the F word, directly following “Shabbat Shalom” may make good TV – but it ain’t good for the Jews.

While I will reserve full judgment until the show comes out, “Princesses: Long Island” is likely to offer a distorted presentation of the Jewish community.

About the Author
Ronn Torossian is the Founder, President & Chief Executive Officer of 5WPR. Headquartered in New York City, the firm is one of the 25 largest independent public relations firms in the United States. 5WPR has been named “PR Agency of the Year” by the American Business Awards; and Ronn Torossian is the winner of the Silver Stevie Communications, Investor Relations, and PR Executive of the Year of the Year Award by the American Business Awards. Ronn’s book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” received rave reviews. He is a member of the prestigious Young Presidents Organization (YPO) and is an active board member of a number of non-profit organizations. Ronn Torossian is a frequently sought after communications expert, often appearing on FOX News, CNBC, Huffington Post, Time Magazine, and other major media outlets. He resides on the Upper West Side of Manhattan with his family. Email: rtorossian@5wpr.com Facebook: Ronn's Facebook Twitter: Ronn's Twitter Page