Mad Men’s Joan Harris (Christina Hendricks) Can’t Represent Israel (Nor Could Bar Rafaeli)

Mia Bengel's Twitter Account featuring Christina Hendrickson Photo

Indeed, part of peace (and war) is communications. And with the world’s eyes watching Jerusalem for the resumption of peace talks between Israelis and Palestinian Arabs, there has been a media blackout imposed. Clearly, Tzipi Livni, leading the Israeli delegation is someone who may be able to shed light and help anyone seeking information on Israel and Israel’s positions.

Against that backdrop, Mia Bengel serves as Livni’s spokesperson. According to her Twitter account, she is “Press secretary and spokeswoman for the minister of justice,” yet her tweets don’t fit her important sounding title. A simple review of her Twitter account would leave one doubting that Israel is a Start-Up Nation. Perhaps Bengel is only supposed to tweet Hebrew updates, in which case she still isn’t doing much on a consistent basis.

Public Relations pros should regularly prime the media with information, and release information of interest. In that category, yet again Israel’s PR pros fail. As an aside, Bengel uses a picture of Christina Hendricks (of Mad Men) for her Twitter picture. Couldn’t, say, an Israeli flag be a better representative of the State of Israel? Or at least Israeli models Bar Rafaeli or Gal Gadot?

Ronn Torossian

About the Author
Ronn Torossian is the Founder, President & Chief Executive Officer of 5WPR. Headquartered in New York City, the firm is one of the 25 largest independent public relations firms in the United States. 5WPR has been named “PR Agency of the Year” by the American Business Awards; and Ronn Torossian is the winner of the Silver Stevie Communications, Investor Relations, and PR Executive of the Year of the Year Award by the American Business Awards. Ronn’s book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” received rave reviews. He is a member of the prestigious Young Presidents Organization (YPO) and is an active board member of a number of non-profit organizations. Ronn Torossian is a frequently sought after communications expert, often appearing on FOX News, CNBC, Huffington Post, Time Magazine, and other major media outlets. He resides on the Upper West Side of Manhattan with his family. Email: Facebook: Ronn's Facebook Twitter: Ronn's Twitter Page