Making the World Safe for Smartphones

As the world goes mobile, we are enjoying conveniences we’ve never known. A smartphone app will not only wake you up to Mozart at 5:30 AM, it will turn up the heater, turn on the light, and start brewing you a cup of coffee. Ordering breakfast becomes a snap once your app tells the local deli to have your order ready right when you get there. If your eggs had too much salt, another mobile app will alert you that your blood pressure is high and it’s time for a brisk walk.

But what if they stopped working? As we transfer control of our homes, our cars, even parts of our body to mobile devices, the need for these mobile applications to work flawlessly becomes critical.

Enter Experitest. A global hi-tech company with offices in India, Israel, and the United States that develops tools to make sure these mobile applications are in top working order.

Making the world safe for Smartphones

“Over 90% of the mobile apps on your phone right now won’t be there in 12 months.” said Tal Barmeir, the CEO of Experitest. “To hold the attention of the users, an application must be working perfectly all the time, and without interruptions, freezes or crashes.”

For consumer apps, the stakes couldn’t be higher.

Don’t you just hate it when you download that new awesome app and it doesn’t work? How about when you discover that the outfit you always wanted is now on sale, and right when you are about to hit “buy,” the app freezes?

A technical error can anger someone right into the hands of a competitor. A user with a bad experience in Montana goes on Facebook and tells all of his friends from Manhattan to Mumbai. He isn’t specific. He just says the brand is bad. People will relate poor quality to the entire business and avoid anything made by the company. A company with a superior product can lose business to another company that releases a better app.


Mobile application testing has gone from a backend operation to directly impacting sales and profits. As mobile applications become the main interface between a business and its customers, the quality of that app will be more important than the appearance of its storefront.

We saw this with Starbucks. Soon after it released an app that delivered coffee right to you, Dunkin Donuts started racing to develop something similar. We see it with Uber. Right now taxi companies are scrambling to provide similar services, but with taxis appearing at your local intersection on demand.

Another challenge for mobile quality is speed. “A web-only application makes use of the functions available on the browser. A desktop-only application makes use of the capacity of the operating system. A mobile app is special in that it can utilize the functionality of both the mobile browser and the mobile operating system. That is why a mobile user requires 20% more capacity from the server than any other type of app. To maintain the same speed users expect, you have to account for that. If a mobile application works too slowly, people will think it is broken.” says Guy Arieli, Experitest Chief Technology Officer.


As the price for Smartphones continue to decline and internet access becomes even more ubiquitous, by the end of this decade the majority of people on earth will have one. A mobile app is now the biggest opportunity for businesses to reach huge amounts of people. Experitest, driven by its Israeli research and development team, makes sure that there aren’t any problems with that.

About the Author
David Ben Horin developed, a 5-hour, 20-video series which gives you day to day guidance on How to Enjoy a Better Life in Israel.