Masked in pride

As a young boy I thought that the only people who covered their face with a mask were either bank robbers or Purim revelers or medical staff in hospitals.

The past few years have included many millions of more. Average people like me who write and you who read.

It is uncommon today to see a person on a street or anywhere away from home anywhere in the world not wearing a protective mask against the dreaded COVID-19 pandemic which has taken hundreds of thousands of lives, soon reaching into the millions.

We in Israel have a need to be especially proud of one company and staff who are dedicated to preserving our lives. More so than anywhere else in the world we have the right and the honor to be masked in pride.

In 2013 a company was founded in Ramat Gan by Joshua Hershcovici and a brilliant team of world-renowned scientists and professors of chemistry and microbiology. The staff included Professor Sidney Altman, winner of the Nobel Prize in Chemistry.

The company is called Sonovia and their world famed product is called the Sono-tech mask.

People from countries far and wide away from Israel purchase millions of these remarkable protective masks which are proven in lab tests internationally to be more than 99% effective against COVID-19.

It has been reported in the very latest anti-bacterial test recently completed in the internationally accredited lab of Microban in the USA where test results showed a whopping 99.9% effectiveness in neutralizing bacteria.

The ATCCR lab testing showed 99.35% neutralization of Covid-19 particles effective even after more than 55 washes of the mask.

The Ramat Gan shop is being flooded daily by persons yearning to be kept free from the deadly COVID-19 and the dedicated and tireless customer support staff make every effort to provide a purchaser with the right type of Sono mask… size and color of choice, either head strap or ear loops.

The staff members go out of their way to provide the best information and help to those seeking the best and the finest in a face mask.

Two of my three children work in the health profession and come into contact with patients every single day. One of my daughters is a professional physical therapist in a nursing home for sick and elderly patients. My son is a medical doctor who treats sick patients by the dozens every single day.

When I gave them gifts of the Sono mask from Sonovia they marveled at its perfection, comfort and effectiveness.

I asked them “why are you so surprised? The mask is the product of Israeli scientific wisdom and skill. Wear the mask with pride knowing that it is totzeret ha aretz…a life-saving item made in our country.”

Israeli doctors, nurses and medical personnel praise the mask and wear it masked in pride.

We should be grateful for the skills of the scientists who created it. Every day while wearing mine I keep mentioning one small but great word: “L’chayim”… to life.

And with my Sono-mask it’s what I pray for. Keep your face masked and save lives… yours and others.

About the Author
Esor Ben-Sorek is a retired professor of Hebrew, Biblical literature & history of Israel. Conversant in 8 languages: Hebrew, Yiddish, English, French, German, Spanish, Polish & Dutch. Very proud of being an Israeli citizen. A follower of Trumpeldor & Jabotinsky & Begin.
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