Purim Innovation

On Purim there are four Mitzvot, or commandments that the Jewish people should fulfill: Reading the Megillah, also known as the Book of Esther, sending mishloach manot, or gift baskets, the Seudah, or festive meal, and Matanot La’evyonim, giving to the poor. In this age, live streaming is one of the easiest ways to get news out quickly.  Over Purim many synagogues are utilizing social  media to reach out to their community and new audiences. People are looking to tell stories through  immersive experiences.

HumanEyes an Israeli company is transforming the way people tell stories through Virtual Reality(VR) and 360 experiences. Founded in 2000, HumanEyes is an expert in 3D, computer vision, and image processing with 70+ patents.  Creators of the Vuze VR camera, the first consumer virtual reality 360 3D camera and the new Vuze XR – A dual camera that gives anyone the power to create and share immersive experiences in 360° or VR180 (3D) Photo and Video. The Vuze camera has won several awards and has been used in the depths of the oceans and in space on-board the International Space Station. HumanEyes is based in Neve Ilan Communication Center, Israel.  The management team is comprised of experienced business leaders from Cisco, Hewlett Packard, Ricoh, Clarion, Sony, and Nice.  The main shareholder is Landa Ventures, managed by Mr. Benny Landa an industry pioneer.

One of the other parts of Purim is dressing up and bringing your creativity to the forefront. Opposuits is a dynamic company that gives people the opportunity to tap into their creativity and wear their passion through unique fashion.   The best part is you can use their fashion on Purim, shabbat, bar/bat mitzvah celebartions and holidays. You can even find matching kippot through ikippah. 

The holiday provides the opportunity for kids to mesh their passions and enhance their Purim celebration. At New York Costumes kids can have the ultimate Purim experience. You can become Moses or your favorite Marvel character. When thinking how you want to celebrate it can sometimes feel daunting. At the same time, it’s an opportunity to dig  deep and express yourself without the fear of judgment.  Purim is the one holiday that you can let down those walls and show the world who you really are.

Purim gives you this push to be better, to embrace yourself and share the beauty of Judaism  through a beautiful lens.

About the Author
Aaron is a fundraiser, video journalist and growth hacker. Aaron’s segments has been featured on The Jewish Week NY,,, CNN and HLN network. Aaron holds a BA from Binghamton University and an MPA from Robert F. Wagner Graduate School of Public Service at NYU. Aaron lives in White Plains, NY with his wife Tani and his son Michael.
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