Sherwin Pomerantz
Sherwin Pomerantz

Stop Buying Ben & Jerry’s

The announcement today by Unilever, the parent company of Ben & Jerry’s Ice Cream that they will pull their products from store shelves in Yehuda & Shomron is a stain on their reputation about which none of us should be silent.

The release from the Jewish Telegraphic Agency stated:

“Following pressure from pro-Palestinian activists, Ben & Jerry’s announced Monday that it would stop selling ice cream in “Occupied Palestinian Territory.”

“The Vermont-based ice cream brand said it would continue operating in Israel, suggesting that it is planning to pull its products from stores located in Israeli settlements in the West Bank.”

“We believe it is inconsistent with our values for Ben & Jerry’s ice cream to be sold in the Occupied Palestinian Territory,” the company said. “We also hear and recognize the concerns shared with us by our fans and trusted partners.”

“A subsidiary of the British conglomerate Unilever, Ben & Jerry’s also said it will allow its controversial contract with a licensee that manufactures the brand’s ice cream at a facility in Israel proper and distributes it in the region to lapse next year. ”

“The company will maintain a presence in Israel “through a different arrangement” that will be unveiled in the future.”

The catalyst for this decision was the pressure exerted by a group called Vermonters for Justice in Palestine (https://vtjp.org/about-us/) which is totally committed to supporting the BDS movement, a program that seeks to ultimately eliminate the State of Israel as a Jewish homeland.

Well, I suggest that those of us who buy Ben & Jerry’s Ice Cream can easily disagree with the company’s policy by hitting back with a counter-boycott.  We all should stop buying Ben & Jerry’s products wherever they are sold in Israel so that the company will know that, in our opinion, their actions are despicable.

For those who are not satisfied with our local brands, many of which are premium products in their own right, they can opt for Haagen-Dazs to satisfy their palates or any other premium brand on the market here.

The world has entered a dangerous political phase where no one is prepared to say no to demands that are simply an attempt to snuff out the existence of Israel in every way possible, which is the clear intention of the BDS movement any other stated reason notwithstanding.  Let us not give our enemies another victory.

About the Author
Sherwin Pomerantz is a native New Yorker, who lived and worked in Chicago for 20 years before coming to Israel in 1984. An industrial engineer with advanced degrees in mechanical engineering and business, he is President of Atid EDI Ltd., a 29 year old Jerusalem-based economic development consulting firm which, among other things, represents the regional trade and investment interests of a number of US states, regional entities and Invest Hong Kong. A past national president of the Association of Americans & Canadians in Israel, he is also Chairperson of the Israel Board of the Pardes Institute of Jewish Studies and a Board Member of the Israel-America Chamber of Commerce. His articles have appeared in various publications in Israel and the US.
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