Syrian Public Relations: Assad on Digital Media

Even on the eve of a possible American military strike on Syria, Syria’s President Bashar al-Assad continues to aggressively utilize Public Relations campaigns. For many years, the man has valued propaganda, and today is no different. Assad is all over social media channels, including Instagram (, and YouTube – Assad and his close supporters are utilizing multiple Facebook accounts (, as well as an account entitled “The People of Syria Support President Bashar al-Assad” which can be found at

Ironically, using American companies, Assad is able to show the influence of digital media to spread his message. On Instagram, Assad is able to ignore the civil war which has killed more than 100,000 Syrians, and highlight his day-to-day meetings and tasks. Many of his social media pages (including Facebook) have been updated in the last few hours. Assad, who has utilized US
Public Relations Firms, even gave an interview this week to the Russian paper, Izvestia, where he warned America “Failure awaits the United States as in all previous wars it has unleashed, starting with Vietnam and up to the present day.” Clearly a man who understands the importance of PR, as he sends a message to Americans, many of whom are less than happy about intervening in a foreign conflict.

As has been written before in Times of Israel, “In the past, American Professor David Lesch urged Syria to hire a U.S. PR firm for a two-year engagement at $150,000 per month. An international public-relations agency, Brown Lloyd James secured to coordinate a Vogue Magazine profile and photo shoot for Asma al-Assad, Syria’s First Lady which depicted her as “A Rose in the Desert” in a positive feature. There was a description of her as the ‘freshest and most magnetic of first ladies, endowed with ‘[d]ark-brown eyes, wavy chin-length brown hair, long neck, an energetic grace.”

Assad’s propaganda is certainly spinning a much different tale then the media is reporting – let’s see if it influences Obama’s administration as they debate striking Syria.

Ronn Torossian

About the Author
Ronn Torossian is the Founder, President & Chief Executive Officer of 5WPR. Headquartered in New York City, the firm is one of the 25 largest independent public relations firms in the United States. 5WPR has been named “PR Agency of the Year” by the American Business Awards; and Ronn Torossian is the winner of the Silver Stevie Communications, Investor Relations, and PR Executive of the Year of the Year Award by the American Business Awards. Ronn’s book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” received rave reviews. He is a member of the prestigious Young Presidents Organization (YPO) and is an active board member of a number of non-profit organizations. Ronn Torossian is a frequently sought after communications expert, often appearing on FOX News, CNBC, Huffington Post, Time Magazine, and other major media outlets. He resides on the Upper West Side of Manhattan with his family. Email: Facebook: Ronn's Facebook Twitter: Ronn's Twitter Page